


What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
97 Plan to Renew
3
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Competitor Tracking
Sentiment Analysis
Influencer Identification
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Ease of Data Integration
Also Featured in...
Sprout Social Reviews
Sheril R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2023
High-Quality Social Media Tool
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It's obvious that this social networking tool is incredibly powerful since it anticipates our needs and provides us with the appropriate features, buttons, and shortcuts so that we don't have to look for them.
What is your favorite aspect of this product?
At this time, we are not performing any sort of substantial analysis of our social media metrics. Initially, I tried doing so by logging into each social networking platform separately, but it quickly became tedious. In Sprout Social, your data is safe and secure.
What do you dislike most about this product?
It's a little on the pricey side, and the interface might be daunting to newcomers. For a newcomer, it would be nice if the many features were more straightforward.
What recommendations would you give to someone considering this product?
The flexibility to write once and publish to numerous channels is a major time saver. By facilitating the production of content across numerous channels, Sprout saves a lot of time.
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.

Leonel G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
This is an excellent tool that we have used.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
This is an excellent tool that we have used for a long time to have a better balance of our publications and get the best potential from each of the company's social networks through better administration and procedures that will interact much better and more organically with everyone. For our old and potential clients, Sprout Social Professional is able to combine perfectly and be implemented with the main social networks such as Facebook Instagram, among others. This budget helps a lot with the flow with which our advertising department will operate, in addition to this program being really easy.
What is your favorite aspect of this product?
The incredible thing about this program is one how it powers all the web platforms of my company, this with the aim of significantly feeding the flow and contact with all my clients on these platforms, Sprout Social Professional is a program that manages each of these applications runs analyzing and collects all the most important reports that are of great importance to the company, I am glad to use this program because it is easy to implement each of its functions, my entire work and advertising department is happy to have it The support of Sprout Social Professional for the management and interaction with all our clients.
What do you dislike most about this product?
Each and every one of our colleagues agree that this program is really expensive, the truth is that it is not so sophisticated or exclusive that acquiring the functions of this program are so expensive, we have a long experience with programs of this type and we can safely say security that program is one of the most expensive in its market and that annoys us a bit.
What recommendations would you give to someone considering this product?
Sprout Social Professional is an incredible program to give greater power to the advertising area of a company regardless of its size. This program will always provide good management to all the clients that connect with the company. We recommend it for the large number of clients that They have come to us thanks to the support of this program.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Leonel G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
his program is the best assistant for the analysis
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
This program is the best assistant for the analysis and execution of the flow of your clients in the multiple social networks where the company is exposed. Sprout Social Enterprise is an excellent program that educates all marketing departments to have a better development and contact with people integrated into their products and content, this program is to significantly and pleasantly improve business processes where the client decides to trust the company through web platforms and the best and well-known social networks, this is where the program offers its best version and simplifies all the management and administration.
What is your favorite aspect of this product?
I really like this program because it works hand in hand with other software whose function and mission is similar to Sprout Social Enterprise, they all work for the benefit of the company and to extend the image and content of the company much further, in our case Sprout Social is the main program that studies our environment to raise the level of the company and how to also develop a better work response when publishing and managing our content on the web, this program is really useful as well as comfortable to use, they are very few programs of this style that offer a simple and clean interface to understand each of the functions.
What do you dislike most about this product?
The weight and size of this software can be a problem, every time we install this program on an Android device we are aware that this will affect the installation of other equally important programs, and this gets worse with each of the updates that the software has. program, as its size gradually increases, we have noticed that this also affects the execution of the program since over time it has become much slower to execute.
What recommendations would you give to someone considering this product?
All types of companies deserve to have a greater impact on the web to improve sales and customer management, with the support of Sprout Social Enterprise these main needs are covered, as well as they will know new benefits in advertising personnel, this program is one hundred percent recommended thanks to the increase in clients that can appear in a very short time thanks to the comfort that it offers you in each negotiation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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