Sprout Social Logo Award Winner Product Badge
Sprout Social Logo Award Winner Product Badge
Sprout Social

Sprout Social

Composite Score
8.7 /10
CX Score
8.9 /10
Sprout Social
8.7 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Awards & Recognition

Sprout Social won the following awards in the Social Media Monitoring category

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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

97 Plan to Renew

3
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

0% Negative
5% Neutral
95% Positive

Pros

  • Enables Productivity
  • Respectful
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 84

Social Media Channel Integration Inbound

89

Publishing

87

Visual Analytics

86

Dashboards and Reporting

85

Collaboration

82

Audience Segmentation

79

Competitor Tracking

79

Sentiment Analysis

79

Influencer Identification

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Ease of Customization

84

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

81

Ease of IT Administration

81

Availability and Quality of Training

81

Vendor Support

81

Ease of Data Integration

80

Sprout Social Reviews

Cassidy B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Organizes our social media activity.

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

The smart inbox tool. We utilize this tool to manage multiple message types , from the different social platforms connected to Sprout account. For a platform such as Instagram , I can manage comments to our posts , direct messages, ad comments , regular mentions , media tags and story mentions. The main benefit of this smart inbox for me , is the unification of all incoming content across platforms into a single stream , enabling better monitoring and faster responses .

What is your favorite aspect of this product?

I am able to setup views that let me monitor content shared on social media platforms , where my company has a brand presence. This is based on selecting specific keywords and hashtags to track. Sprout even makes available provisions to filter identified result by location , images , and by the status of the person posting ( a verified user or not ).

What do you dislike most about this product?

No availability to post to all social media platforms connected to our Sprout social simultaneously. A result of the clear differences is the character limit support for the textbox , alloted for posting content to each social media platform.

What recommendations would you give to someone considering this product?

I describe Sprout social as a social management suite, rather than a management tool. This is a result of the collection of tools it possesses , geared towards content scheduling , activity tracking, analytics and message management.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Dean B.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Sprout Social simplify our work

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Although I have tried other applications that are comparable to Sprout, I find that it is the most convenient and easy to use. The data is quite useful for quarterly and yearly reports, and the scheduling features are reliable and up-to-date with social media's ever-evolving norms.

What is your favorite aspect of this product?

It's a customer relationship management system as well as a location to centrally manage your social media accounts. You may choose which subset of customers you want to reach with your postings, as well as when they should be published across different channels.

What do you dislike most about this product?

Sprout may be difficult to use at times; one feature I'd like to see modified is the comparative date used when looking at statistics and interaction rates for different time periods.

What recommendations would you give to someone considering this product?

Put your doubts about Sprout Social to rest and give it a go. I highly recommend it as a useful social media management tool for your company. When you sign up for Sprout Social, you may try it out for free. As a result, you can determine if it's a good fit for you. In addition, an Account Executive is available for live chat demonstrations of the platform's features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feastre L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Providing Customer Success and Technical Support

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

We have the ability to manage through our mobile and computer platform all of our social networks and our experience has been very positive. We have found Sprout Social to be easy to set up and use, and also easy to teach to some of our less tech savvy customers is our primary program for managing and analyzing social networks. Thanks to the platform we have excellent results at no additional cost.

What is your favorite aspect of this product?

We have a wide variety of templates for content creators with just one click we have them at hand which helps us to create marketing campaigns more often, the high level of intuitiveness of its user interface, including the number of publications, integrated functions and metrics set for reports we have many tools for support material and be able to create new things with marketing in different ways.

What do you dislike most about this product?

They should make an integration for Gif as it also presents failures to internal code nieles due to its programming by which it presents several failures or many errors with the applications hence the LinkedIn photo is published in a strange way. They end up being a smaller and reduced version of the image or and limitation in the amount of publications that you can make or upload a photo for Instagram as many more errors as a result of that problem.

What recommendations would you give to someone considering this product?

Sprout Social meets the needs of most organizations. For a very small company, this type of software would not be necessary, as accounts could easily be managed natively. But it is highly recommended for large companies that need to manage a certain amount of social networks and publications as well as online marketing, the best way to grow through networks.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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