


What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
97 Plan to Renew
3
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Competitor Tracking
Sentiment Analysis
Influencer Identification
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Ease of Data Integration
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Sprout Social Reviews

Cassidy B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2022
Organizes our social media activity.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The smart inbox tool. We utilize this tool to manage multiple message types , from the different social platforms connected to Sprout account. For a platform such as Instagram , I can manage comments to our posts , direct messages, ad comments , regular mentions , media tags and story mentions. The main benefit of this smart inbox for me , is the unification of all incoming content across platforms into a single stream , enabling better monitoring and faster responses .
What is your favorite aspect of this product?
I am able to setup views that let me monitor content shared on social media platforms , where my company has a brand presence. This is based on selecting specific keywords and hashtags to track. Sprout even makes available provisions to filter identified result by location , images , and by the status of the person posting ( a verified user or not ).
What do you dislike most about this product?
No availability to post to all social media platforms connected to our Sprout social simultaneously. A result of the clear differences is the character limit support for the textbox , alloted for posting content to each social media platform.
What recommendations would you give to someone considering this product?
I describe Sprout social as a social management suite, rather than a management tool. This is a result of the collection of tools it possesses , geared towards content scheduling , activity tracking, analytics and message management.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
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Dean B.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2022
Sprout Social simplify our work
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Although I have tried other applications that are comparable to Sprout, I find that it is the most convenient and easy to use. The data is quite useful for quarterly and yearly reports, and the scheduling features are reliable and up-to-date with social media's ever-evolving norms.
What is your favorite aspect of this product?
It's a customer relationship management system as well as a location to centrally manage your social media accounts. You may choose which subset of customers you want to reach with your postings, as well as when they should be published across different channels.
What do you dislike most about this product?
Sprout may be difficult to use at times; one feature I'd like to see modified is the comparative date used when looking at statistics and interaction rates for different time periods.
What recommendations would you give to someone considering this product?
Put your doubts about Sprout Social to rest and give it a go. I highly recommend it as a useful social media management tool for your company. When you sign up for Sprout Social, you may try it out for free. As a result, you can determine if it's a good fit for you. In addition, an Account Executive is available for live chat demonstrations of the platform's features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Feastre L.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Providing Customer Success and Technical Support
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
We have the ability to manage through our mobile and computer platform all of our social networks and our experience has been very positive. We have found Sprout Social to be easy to set up and use, and also easy to teach to some of our less tech savvy customers is our primary program for managing and analyzing social networks. Thanks to the platform we have excellent results at no additional cost.
What is your favorite aspect of this product?
We have a wide variety of templates for content creators with just one click we have them at hand which helps us to create marketing campaigns more often, the high level of intuitiveness of its user interface, including the number of publications, integrated functions and metrics set for reports we have many tools for support material and be able to create new things with marketing in different ways.
What do you dislike most about this product?
They should make an integration for Gif as it also presents failures to internal code nieles due to its programming by which it presents several failures or many errors with the applications hence the LinkedIn photo is published in a strange way. They end up being a smaller and reduced version of the image or and limitation in the amount of publications that you can make or upload a photo for Instagram as many more errors as a result of that problem.
What recommendations would you give to someone considering this product?
Sprout Social meets the needs of most organizations. For a very small company, this type of software would not be necessary, as accounts could easily be managed natively. But it is highly recommended for large companies that need to manage a certain amount of social networks and publications as well as online marketing, the best way to grow through networks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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