What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
97 Plan to Renew
3
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Competitor Tracking
Sentiment Analysis
Influencer Identification
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Ease of Data Integration
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Sprout Social Reviews
Islenis V.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2023
Optimizes our social networks to save time
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It is a planned network that is additionally excellent to use for real-time travel. The ability to send reports with a customized symbol is exceptional. Before using Sprout, it took us at least half an hour or more to extract the Facebook and Twitter accounts and put them together into a single write-up. The document in question is likely to generate a larger amount of information. Specifically, the increase in dedication, devotees, etc. These are excellent figures to showcase to users.
What is your favorite aspect of this product?
Sprout Social is undoubtedly the most effective way to engage with important companies and brands on the Twitter social network. A simple way to locate, view their user account and follow them all from one place. The ability to schedule a scheduled post helps us save enormous time, particularly with Twitter, because we want the message to be sent constantly.
What do you dislike most about this product?
Offering assistance in managing the fame of the future would transform it into a more complete management system. i think there is room to refine the search conditions and make sure the inbox contains the totality of brand references that have not been specific to the brand name. Suggested articles and ideas would be beneficial. This is a feature that other social media management software has and I think it would help keep things moving, as it is constantly difficult to keep posting new and different things.
What recommendations would you give to someone considering this product?
I would say it is an exceptional user experience, easy to learn and use, and priced perfectly for small businesses. It is ideal for a small company that wants to get more information about the community that is targeting their services on social networks, plus it is ideal for companies trying to prove the importance of their work on social networks in order to their customers.
Pros
- Reliable
- Inspires Innovation
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
Hannah U.
- Role: Consultant
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jun 2023
You can schedule Twitter threads which is unique
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
You can schedule Twitter threads. Most other social content planners don't allow you to do this.
What is your favorite aspect of this product?
You can schedule Twitter threads.
What do you dislike most about this product?
It's expensive.
What recommendations would you give to someone considering this product?
Make the most of the trial period and see if paying for it is right for you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Cardi G.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted May 2025
Success With Sprout Social
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It was great to have a free 30 day trial to sample Sprout Social. Not may products have a free 30 day trial. Before I spend money on a service it is great to try it out first!
What is your favorite aspect of this product?
I like that it tracks comparing competitors. This way we know what we need to improve on and we know what systems are working and not working. Instead of having to manually research and check all the information, we just use Sprout Social.
What do you dislike most about this product?
I wish we had more of a consistent use of it. Since we do not use it daily, I bet there are features we haven't tried out yet.
What recommendations would you give to someone considering this product?
It is much easier than manually researching information to compare competitors
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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