Sprout Social Customer Reviews 2025 | SoftwareReviews

Sprout Social

Composite Score

8.5 /10

CX Score

8.6 /10

116 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

6% Neutral

91% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Reliable

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring

Score 8.7

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Milijana C.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Manage and keep social networks up to date

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Since implementing and using Sprout Social, we have noticed a better performance in managing our organization's social media accounts. It simply simplifies everything when it comes to managing social networks and measuring the effectiveness of everything we post on them. The reports we get from Sprout have helped us to better plan our brand's social networks.

What is your favorite aspect of this product?

One of the best qualities of this tool is the ease and speed with which we can program content for our social networks and monitor all publications to measure their effectiveness. The analytical capacity of this program is one of its most outstanding features and the reports it generates have played a fundamental role in the social growth of our brand. Sprout Social is undoubtedly an excellent tool for social network management.

What do you dislike most about this product?

The only flaw of Sprout is that the mobile application is not as good, in my opinion, as the computer one, this is due to the lack of important functions, without a doubt, it still has a wide margin for improvement.

What recommendations would you give to someone considering this product?

I have to highly recommend it, it is a simply exceptional tool to plan and manage several social networks in one place. Its user interface is intuitive, scheduling content is easy and its analytics are excellent.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Perry B.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Intuitive and Game-Changing Social Management

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

The customer support was definitely better than most!

What is your favorite aspect of this product?

Scheduling out posts and having a very clear visual of the social calendar was great not only for me managing the accounts, but also helpful for leadership to get a quick snapshot of what was going on.

What do you dislike most about this product?

There was not anything I had a major issue with

What recommendations would you give to someone considering this product?

Do your homework comparing to other softwares, but this one is hard to beat for the value considering the robustness of the tool.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Peter S.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Scheduling, Smart Inbox and Tagging. Worth It.

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

The clear focus on social integration. It is a "social first" platform. Not something intended for another use that just slapped "social" on to the name. And it shows.

What is your favorite aspect of this product?

Scheduling, Smart Inbox and tagging. These three features alone make it worth the cost. Scheduling is essential for any sort of social media strategy. The Smart Inbox ensures you never miss a comment or message. And tagging makes reporting efficient and clean.

What do you dislike most about this product?

The cost is the hardest part. It is pricey. But if you manage 3-5 channels with lots of engagement and need to regularly provide reports, it's worth it.

What recommendations would you give to someone considering this product?

Make sure you need a solution this robust. Sprout is not intended to serve your basic social media needs. It is for the professional and is priced and featured accordingly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

84 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring

Sprout Social Reviews

Milijana C.

Manage and keep social networks up to date

Likeliness to Recommend

Pros

Perry B.

Intuitive and Game-Changing Social Management

Likeliness to Recommend

Pros

Peter S.

Scheduling, Smart Inbox and Tagging. Worth It.

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration