Sprout Social Customer Reviews 2025 | SoftwareReviews

Sprout Social

Composite Score

8.5 /10

CX Score

8.6 /10

116 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

6% Neutral

91% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Reliable

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring

Score 8.7

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Adam M.

Role: Sales Marketing
Industry: Transportation
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2022

Easy to use and improves efficiency, a bit pricey

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Sprout has a very user friendly design and look and continues to integrate with other social platforms, allowing your to import them your dashboard.

What is your favorite aspect of this product?

Sprout is very user friendly, an easy "all-in-one" Social platform to monitor all of your social platforms in one dashboard.

What do you dislike most about this product?

Sprout is on the pricey side, costing our business over $99/month. We do not purchase the upgraded options.

What recommendations would you give to someone considering this product?

Highly recommend if you are looking to monitor all of your social platforms in one location. It is very easy to import your social channels and engage with customers, if you have a lot of social activity.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Kat H.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

"Sprout is fantastic!"

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

it is a program that is very easy to configure and manage, emn this differs from many programs.

What is your favorite aspect of this product?

Sprout provides everything my team of more than ten people needs to effectively manage client social media accounts.. Since they are platform partners, Sprout has access to the most recent API changes and integrations. With the aid of community management capabilities, I can handle hundreds of comments every day. The use of social listening and reporting helps to speed up the process of identifying and implementing new ideas and strategies. For the time being, I'll be utilizing Sprout exclusively for publishing and moderation tasks after experimenting with a variety of different services.

What do you dislike most about this product?

The social listening features are great, but I'd like to see more projects in my subscription. Several of our listening initiatives have exceeded the character limit and we've had to reduce keywords.

What recommendations would you give to someone considering this product?

Sprout's integration of all our social media requirements has reduced our training and tool expenses.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Ollie W.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Good tool, helped me run social media easily

Likeliness to Recommend

8 /10

What is your favorite aspect of this product?

The calendar view of scheduled posts (past and in future)

What do you dislike most about this product?

Small bugs. The & character never worked in a tweet

Pros

Reliable
Performance Enhancing
Enables Productivity
Effective Service

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

84 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring

Sprout Social Reviews

Adam M.

Easy to use and improves efficiency, a bit pricey

Likeliness to Recommend

Pros

Kat H.

"Sprout is fantastic!"

Likeliness to Recommend

Pros

Ollie W.

Good tool, helped me run social media easily

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration