Sprout Social

What differentiates Sprout Social from other similar products?

Their customer service goes above and beyond. I constantly worked with my Sprout rep on features I wanted to see, how I used the product, ease of use, etc. I was able to meet other users, work with different groups and it helped me improve my own use for the tool.

What is your favorite aspect of this product?

TAGGING! (check out the webinar on it) -- it was a game-changer for reporting, messaging, etc. The content calendar made life so much easier and the inbox was a life-saver for managing multiple channels.

What do you dislike most about this product?

Nothing really, there were some improvements here and there as the industry grew, but Sprout always was ready to adjust to new features on social platforms

What recommendations would you give to someone considering this product?

Play around with features, use social listening, work with your rep and give lots of feedback and show them what you are working on to get the most out of the platform for your business.

What differentiates Sprout Social from other similar products?

Sprout includes every conceivable function for social media management, from initial strategy and content production, to scheduling/editorial, to community management and response, to final analytics and reporting. It's truly a complete end-to-end product, which is shown in the high price compared to its competition. However, it's essentially like buying a whole car (Sprout) versus other stores only carrying tires and engine but missing the seats.

What is your favorite aspect of this product?

I love the ease of scheduling and the available content report to send to clients to have an at-a-glance view of the calendar ahead's posts.

What do you dislike most about this product?

It is difficult for agencies to afford the best, and while I appreciate all that Sprout's capable of, the price may push folks off to lesser alternatives and sour them on the non-native social content workflow. Which, obviously, is a loss for all involved.

What recommendations would you give to someone considering this product?

Really have a good feel for how you'd like to use it, and get in touch with the support/sales team. They're flexible and will help you match the product to your needs!

What differentiates Sprout Social from other similar products?

What sets Sprout apart is their excellent analytics reports, and the professional development webinars and blog content that they send out often for users.

What is your favorite aspect of this product?

Scheduling content from Sprout Social is incredibly simple, but where the platform really shines is the analytics functionality. I love using the tagging feature to compare campaigns and tactics, and the post performance reports make it super easy to see what content is working and what isn't. The Sprout Social reports have had a huge impact on our social growth.

What do you dislike most about this product?

I would like to see Sprout add functionality for scheduling Instagram reels - although I understand this may be an API issue, but would love to know that they're advocating for it. I also love that they added the Sprout Link in bio, but wish it could be customized more - i.e. add an expiration date when the link disappears, add more "Static" links that always stay up even when not linked to a post. The mobile app could also use a little help as it is not quite as functional as the desktop program.

What recommendations would you give to someone considering this product?

Definitely give it a shot. You'll love it for the ease of reporting and scheduling content. Additionally, the company sends out incredibly useful webinars for members very often. It makes professional development a breeze.