Sprout Social Customer Reviews 2025 | SoftwareReviews

Sprout Social

Composite Score

8.5 /10

CX Score

8.6 /10

116 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

6% Neutral

91% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Reliable

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring

Score 8.7

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jul 2020

"Easy to use, great time saver!"

Likeliness to Recommend

8 /10

Pros

Performance Enhancing
Caring
Trustworthy
Client Friendly Policies

Anne D.

Role: Sales Marketing
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2020

Excellent for Digital Marketing

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Sprout Social has a scheduling browser which allows for ideal posting periods. Besides, one can download information such as reports according to their platforms hence the chances of confusing items are removed.

What is your favorite aspect of this product?

My favorite aspects of Sprout Social are two; the social media analytics tools and social media management. With social media analytics tools, it is easy for one to monitor competitors, a feature that lacks in most of other similar products. Regarding social media management, there is collaboration option that allows for team work. Also, social media management has post scheduling where I can schedule when to post a given post to reach the target market in time.

What do you dislike most about this product?

I honestly have no any dislike for this product.

What recommendations would you give to someone considering this product?

Sprout Social has enabled our company to meet with so many customers and close deals through audience targeting. Through a combination of the features that Sprout Social offers, a business can increase its production hence returns on its investment.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Apr 2020

Great for managing multiple social channels

Likeliness to Recommend

6 /10

Pros

Performance Enhancing
Trustworthy
Unique Features
Effective Service

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

84 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring

Sprout Social Reviews

"Easy to use, great time saver!"

Likeliness to Recommend

Pros

Anne D.

Excellent for Digital Marketing

Likeliness to Recommend

Pros

Great for managing multiple social channels

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Social Post Archival

Dashboards and Visualization

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Ease of IT Administration