Sprout Social Customer Reviews 2025 | Social Media Management

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Sprout Social

Composite Score

8.5 /10

CX Score

8.7 /10

118 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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5 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

6% Neutral

91% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Effective Service

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Also Featured in...

Social Media Management - Midmarket

Score 8.8

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring

Score 8.4

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Adam F.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Great depth & range of features but a high price!

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

The large range of products and features. Sprout has a vast range of reports which no other provider that I've seen, can match. The Smart Inbox really is a god-send.

What is your favorite aspect of this product?

The Smart Inbox is an exceptional product and by far the best social media customer service feature compared to any other competitors. Sprout Social also has a beautiful array of reports that help visualise the data for those who are less social-savvy, with auto-scheduled reports particularly useful. Sprout are usually one of the first social tools to adopt new features - ranging from Story & Reel integration to introducing AI copywriting and social listening analysis.

What do you dislike most about this product?

The price. Sprout Social is really expensive when compared to many of their competitors. Beyond that, Sprout Social does seem to be struggling with reliability since Meta moved their Facebook Pages ("Classic") to the New Page Experience, with posts regularly failing to be published (1-2 a week).

What recommendations would you give to someone considering this product?

Sprout Social can be extremely expensive so I'd recommend first working out which of the features your organisation needs, and which are nice to have. For instance, the social listening capabilities are good, but lack some of the detail and granularity offered by the likes of Sprinklr and Brandwatch. However, the Sprout Social Smart Inbox is one of the best products on the market, with a large range of filters to help you view all in-bound customer service enquires for all profiles and networks, at once. New AI features improve reporting and tags are a really helpful feature.

Pros

Continually Improving Product
Enables Productivity
Security Protects
Reliable

Cons

Less Friendly Negotiation
Vendor's Interest First
Less Generous

Thelma O.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Sprout Social Review - Highly Recommend

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Its highly effective.

What is your favorite aspect of this product?

Trend monitoring

What do you dislike most about this product?

Nothing I can think of.

What recommendations would you give to someone considering this product?

It's worth a try. You should go for it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

karan b.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

10/10 as a Social media management tool

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

I use this software mainly for publishing and generate the reports and i like how we can tag other account at the publishing page without going back to edit the post

What is your favorite aspect of this product?

I like how it is easy to use and we can publish the content according to our content calendar it will save our most of the time

What do you dislike most about this product?

Right now i haven't faced any issue with this tool

What recommendations would you give to someone considering this product?

I will surely recommend this product because it is easy to use and we can automate our posting and it shows the analytics that help us improve our upcoming strategies Highly recommended !!

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring

Sprout Social Reviews

Adam F.

Great depth & range of features but a high price!

Likeliness to Recommend

Pros

Cons

Thelma O.

Sprout Social Review - Highly Recommend

Likeliness to Recommend

Pros

karan b.

10/10 as a Social media management tool

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Social Moderation and Workflow Management

Campaign Execution

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Breadth of Features

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Ease of IT Administration