What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Sprout Social Reviews
Justin G.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
Effective social media management tool
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Posts may be scheduled with ease across several platforms, and you can leverage Instagram's Sprout Link in Biography feature, in addition to having access to analytics and tracking data. Making reports and juggling many accounts is a breeze. Tools exist that make reporting and monitoring critical KPIs easy. To anyone in need of permanent social media management, I heartily recommend sprout.
What is your favorite aspect of this product?
Very user-friendly, especially the recommended posting times. Removes a lot of uncertainty from our social media marketing and brand awareness efforts. With Sprout's assistance, we are able to monitor the development of our organic initiatives and report on critical data for all of our accounts. We are able to keep track of all of our client information in one central location and schedule posts with ease.
What do you dislike most about this product?
Sprout's updates aren't always riveting reading. Simple report designs don't communicate much, and the charts can get convoluted. There is room for improvement in the content reporting in particular.
What recommendations would you give to someone considering this product?
With Sprout Social, I have a single place to go to handle all of my social media needs. I appreciate how flexible Sprout is in terms of rearranging previously planned posts. Having a slick dashboard to track and manage my social media activities is a nice bonus.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Helps Innovate
Please tell us why you think this review should be flagged.
Cory A.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Mar 2023
Good product but not the best
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Very similar to other services such as Hootsuite, Buffer, etc. Nothing really stands out to separate it from the pack.
What is your favorite aspect of this product?
The dashboard is very user-friendly. It is very intuitive to use.
What do you dislike most about this product?
It does not have a great content library section. Scheduling of posts is also not as user-friendly as other services.
What recommendations would you give to someone considering this product?
A middle-of-the-road service. For a marketing manager handling multiple accounts, there are superior alternatives in the market.
Pros
- Trustworthy
- Respectful
- Client Friendly Policies
- Acts with Integrity
Please tell us why you think this review should be flagged.
Ravina M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
The best social media management service
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout Social Enterprise is a top-notch social media management tool with robust features that make it easy to manage and measure social media campaigns.
What is your favorite aspect of this product?
Sprout Social Enterprise is a powerful platform that empowers businesses to build strong, meaningful relationships with their customers through social media. With its robust suite of tools and analytics, Sprout Social Enterprise helps businesses improve their social media presence, engage with customers more effectively, and ultimately drive growth and success. Its user-friendly interface and excellent customer support make it a top choice for businesses of all sizes looking to make an impact in the digital sphere.
What do you dislike most about this product?
It's relatively high cost compared to some other social media management platforms. Additionally, while it offers many features and integrations, it may not be the best fit for businesses with more niche or specific social media needs. Some users may find the learning curve to be somewhat steep, particularly if they are not already familiar with social media management tools.
What recommendations would you give to someone considering this product?
Sprout Social Enterprise is a highly effective and powerful platform for businesses seeking to improve their social media presence and engagement. While it may not be the best fit for every business, those willing to invest in its robust features and analytics can expect to see real results. Consider Sprout Social Enterprise for a comprehensive social media management solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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