Sprout Social Logo
Sprout Social Logo
Sprout Social

Sprout Social

Composite Score
8.7 /10
CX Score
8.9 /10
Category
Sprout Social
8.7 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

96 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

2% Negative
7% Neutral
91% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Reliable

Feature Ratings

Average 84

Social Response Management

87

Social Media Channel Integration Inbound

87

Social Media Channel Integration Outbound

86

Social Moderation and Workflow Management

85

Campaign Execution

84

Dashboards and Visualization

83

Social Post Archival

82

Trend Analysis

81

Sentiment Analysis

81

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

84

Quality of Features

84

Ease of Customization

83

Breadth of Features

82

Availability and Quality of Training

82

Ease of Data Integration

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Vendor Support

80

Sprout Social Reviews

Laoise R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Very useful and easy to use"

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

easy to use and a good price, these are the two main differences.

What is your favorite aspect of this product?

This is by far the most effective tool for scheduling social media posts. In addition, it has the fewest bugs! Getting features like social listening, competitive analysis, reporting, and others would cost much more with alternative solutions. You'll be surprised at how much of a bargain this product is when you contrast it with similar offerings elsewhere.

What do you dislike most about this product?

Sprout's API is better to Facebook or Twitter's in terms of quality. Even if a post seems to be flawless when it's written in Sprout, it may fail to contain a photo when it's shared on social media. Neither can I add alt tags.

What recommendations would you give to someone considering this product?

When comparing the price of this product to that of comparable services, you can see how good of a bargain you really received.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

Deana M.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Perform real-time monitoring

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

It is designed to be applied to small, medium and large companies that use the web as a tool to position the product online. From its tracking of competitors, it issues newsletters about changes they are making to their products. Informing media professionals where they need to put more emphasis to improve their promotions, sales, service offerings, etc.

What is your favorite aspect of this product?

Creates ad hoc reports based on key performance indicators, metrics and online product and competitor behavior. Works with communication dashboards to monitor and control the web and online social networks. Designs appropriate lines within your strategic planning to enable proper marketing flow within the web. Employs and monitors keywords that allow customers to concentrate on the goods. Lastly and most importantly, since this is your area of development, perform real-time monitoring of your website and social networks of the company and your competitors.

What do you dislike most about this product?

It does not show what are the mentions of competitors within the whole web. When there are repeated keywords the tracking of your information becomes tedious and of little interest to the company.

What recommendations would you give to someone considering this product?

It automates the data from the fast and reliable obtaining of competitors, their flow of changes on the web, their previous and subsequent pages, their errors within the same and social networks. It allows users to see the updates of the competition, to be able to study and analyze them in such a way that the company can apply competitive strategies that achieve the success of the product in the market against the competition.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Milijana C.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Manage and keep social networks up to date

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Since implementing and using Sprout Social, we have noticed a better performance in managing our organization's social media accounts. It simply simplifies everything when it comes to managing social networks and measuring the effectiveness of everything we post on them. The reports we get from Sprout have helped us to better plan our brand's social networks.

What is your favorite aspect of this product?

One of the best qualities of this tool is the ease and speed with which we can program content for our social networks and monitor all publications to measure their effectiveness. The analytical capacity of this program is one of its most outstanding features and the reports it generates have played a fundamental role in the social growth of our brand. Sprout Social is undoubtedly an excellent tool for social network management.

What do you dislike most about this product?

The only flaw of Sprout is that the mobile application is not as good, in my opinion, as the computer one, this is due to the lack of important functions, without a doubt, it still has a wide margin for improvement.

What recommendations would you give to someone considering this product?

I have to highly recommend it, it is a simply exceptional tool to plan and manage several social networks in one place. Its user interface is intuitive, scheduling content is easy and its analytics are excellent.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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