StackAdapt Logo
StackAdapt Logo
StackAdapt Inc

StackAdapt

Composite Score
7.1 /10
CX Score
7.5 /10
Category
StackAdapt
7.1 /10

What is StackAdapt?

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

Company Details


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Awards & Recognition

StackAdapt won the following awards in the Ad Tech category

StackAdapt Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on StackAdapt.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

77 Likeliness to Recommend

1
Since last award

89 Plan to Renew

1
Since last award

74 Satisfaction of Cost Relative to Value

3
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
89%
Negotiation and Contract:
84%
Conflict Resolution:
88%
Strategy & Innovation:
86%
Service Experience:
86%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love StackAdapt?

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0% Negative
30% Neutral
70% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Feature Ratings

Average 70

Demand-Side Capabilities

76

Data Management Platform Capabilities

76

Advertisement Content Curation

76

Audience Segmentation

74

MarTech Ecosystem integration

73

Audience Identification

71

Advertisement Placement

71

Advertisement Reporting

69

Supply-Side Capabilities

68

Role-Based Access Controls

61

Vendor Capability Ratings

Average 74

Vendor Support

83

Ease of Implementation

81

Ease of Customization

78

Ease of IT Administration

78

Breadth of Features

77

Business Value Created

74

Quality of Features

71

Availability and Quality of Training

71

Ease of Data Integration

70

Usability and Intuitiveness

68

Product Strategy and Rate of Improvement

67

StackAdapt Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The "Optimal Performance DSP"

Likeliness to Recommend

10 /10

What differentiates StackAdapt from other similar products?

I particularly enjoy using Stack Adapt for campaigns that are heavily focused on performance because the experience shows that very good CPA can be obtained here. I particularly value the DSP's simple general campaign vision, for instance through graphical visualization. A few clicks will allow you to quickly compare various parameters and track them over time. This makes it simple to respond to inquiries in conversations with customers in a direct and uncomplicated manner. Additionally, you can depend on our support contacts at all times. I definitely see room for improvement with Stack Adapt in the reporting. We have already adopted.

What is your favorite aspect of this product?

While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again. I mostly use Stack Adapt for programmatic campaigns focused on performance. One advantage I see here is that different KPI can be compared across a range of strategies, and the autoassignor and KOA's artificial intelligence optimally allocate budgets based on performance.We continuously advance our campaigns through regular communication with our.

What do you dislike most about this product?

Adapt Stack It takes time to become familiar with all the areas and functions. There are some restrictions as well. For instance, certain pixels cannot be downloaded as Java Script tags but rather as iFrame and image tags. This occasionally makes it difficult to implement those pixels. To fully utilize the potential that this DSP offers, one needs good experience, daily or weekly usage routines, and good training. Stack Adapt's usability is not as simple and intuitive.Finding the necessary features when using a program for the first time can be challenging.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Stack Adapt for the execution of programmatic campaigns, particularly those with a performance focus. Campaigns can be implemented and evaluated even more effectively through the additional integration with our internal KI.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dmytro V.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

A very influential and beneficial program

Likeliness to Recommend

10 /10

What differentiates StackAdapt from other similar products?

StackAdapt has high grade training that also provides cognitive processes through its application during the user's execution process in a truly remarkable way. Few programs fit my needs as well as this one. Our ability to focus on a particular audience is enhanced by the ability to commission individualized segmentation. All of your efforts are focused on helping customers. The people who represent this platform are not only easy to contact, but also provide me with fresh suggestions to advance my work. In addition, it helps in providing targeted online traffic to my business clients' websites.

What is your favorite aspect of this product?

I will be brief in my description of how it helps us: by using it, we have been able to redirect advertising dollars to our company and our clients. This has had nothing but a good effect on the goals we set out to achieve. We have used this tool for publishing projects, as it is ideal for generating ideas on the fly, which can then be dynamically embedded into publishers' websites.

What do you dislike most about this product?

In a nutshell, I'd like to be able to see consolidated reports on campaigns. It's something I've always found frustrating about this system, and now I think it's time to fix it and turn it into an advantage.

What recommendations would you give to someone considering this product?

We must promote all the material provided by our clients. Since we have seen a significant increase in the quality of our clients' web site traffic due to their efforts, I feel confident in making this recommendation. I also think it would work well for companies already using native, display and video ads, as well as retargeting services.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Saiko K.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

is the perfect product that would enhance your onl

Likeliness to Recommend

9 /10

What differentiates StackAdapt from other similar products?

However, the most striking feature of StackAdapt seems to be the great availability of targeting opportunities. That I am able to target a specific niche of the market and narrow down the population I want to reach out to has greatly improved the efficiency of my tactics.

What is your favorite aspect of this product?

Popularly, I enjoy about ad campaigns because it makes creating and placing of ads, very easy and efficient. Also, I like the variety of targeting possibilities, with which one can send the message to the exact people one wants.

What do you dislike most about this product?

But there’s something that I’d like to see enhanced and it relates to the ability to link with other marketing tools that I employ. I wish I could integrate StackAdapt with my marketing automation tool to bring a better control of my campaigns.

What recommendations would you give to someone considering this product?

In total, I would suggest every business needing a full and efficient service for their digital advertising to use StackAdapt. Related with its ability on segmentation, on line optimality, and simplicity in use, the system offers more than its competitors.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

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