Storyblok Customer Reviews 2025 | Content Marketing

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Storyblok

Composite Score

8.1 /10

CX Score

8.3 /10

51 Reviews Write a Review

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What is Storyblok?

Storyblok helps content editors focus on the job. Create, manage and publish your content everywhere, from corporate websites, e-commerce sites, mobile apps and more. Storyblok helps you to take control of your content. Keep everyone on the same page, make an edit and publish.

Company Details

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Awards & Recognition

Storyblok won the following awards in the Content Marketing category

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Strategy and Innovation
Conflict Resolution

2024

0 Top Rated Capabilities

2 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Conflict Resolution

2023

1 Top Rated Capabilities

0 Top Rated Features

2023

Conflict Resolution

2022

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

5 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Storyblok Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Storyblok.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Storyblok?

2% Negative

1% Neutral

97% Positive

Pros

Continually Improving Product
Trustworthy
Transparent
Helps Innovate

Feature Ratings

Average 85

Content Creation

Content Storage

Advanced Audio Management

Content Curation / Library Controls

Personalization/Audience Targeting

Editorial Calendar

Multi-Channel Distribution

Web Experience Management Integration

Editorial Workflow

Content Campaign Management

Content Analytics

Vendor Capability Ratings

Average 82

Ease of IT Administration

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Storyblok Reviews

Kayode F.

Role: Operations
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

Storyblok: Built for Creators and Coders

Likeliness to Recommend

8 /10

What differentiates Storyblok from other similar products?

Storyblok actually has some unique features which I can begin to list. But, for starters, I would say The balance. You rarely get visual editing + full developer control in the same tool. Other headless CMS platforms are either too dev-heavy or too rigid. However, Storyblok gives both teams what they need without compromise. And, trust me, that’s rare.

What is your favorite aspect of this product?

The height is the Visual Editor. As someone who’s worked on projects where marketers constantly needed dev help just to tweak a headline or image, Storyblok solved that. I could hand over content control to the team without worrying they’d break the layout.

What do you dislike most about this product?

The setup isn’t as "plug-and-play" as it looks. When we first started, the Visual Editor didn’t work out of the box... we had to structure components properly and link everything before the previews worked. It’s worth it in the long run, but it’s not instant gratification. You’ll need dev effort up front.

What recommendations would you give to someone considering this product?

There are lots of things to consider while considering the product. If your team includes both devs and content editors; then, go for it. Plan your content structure well from the start. This is because it affects everything later. Use their tutorials and starter kits. Saved us a ton of time (so, you'll need it). Don’t expect it to behave like WordPress... it’s different (but in a good way).

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Hasan A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

One of the standout features of Storyblok

Likeliness to Recommend

10 /10

What differentiates Storyblok from other similar products?

This approach decouples the frontend from the backend, allowing developers to build and deliver content through APIs and integrate it seamlessly into various applications and platforms

What is your favorite aspect of this product?

The user interface of Storyblok.com is intuitive and well-designed. Content editors can easily create, edit, and manage content using a simple drag-and-drop interface. The visual editor provides a real-time preview of how the content will appear on the frontend, eliminating the need for constant back-and-forth between the backend and the live website.

What do you dislike most about this product?

No cons. I recommend this product

What recommendations would you give to someone considering this product?

The platform's content delivery network (CDN) ensures fast and reliable content delivery to end-users across the globe, enhancing user experience and page load times. This CDN integration is especially crucial for websites with a global audience or heavy traffic.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Industry Specific Role
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2023

Especially useful for companies targeting market

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Storyblok

What is Storyblok?

Company Details

Need Assistance?

Awards & Recognition

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Emotional Footprint Champion

Storyblok Ratings

85 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Storyblok?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Creation Provides tools for creating content to be used and shared on the platform.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Advanced Audio Management The ability to store, manage and perform basic edits on high-fidelity audio content.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Storyblok Reviews

Kayode F.

Storyblok: Built for Creators and Coders

Likeliness to Recommend

Pros

Hasan A.

One of the standout features of Storyblok

Likeliness to Recommend

Pros

Especially useful for companies targeting market

Likeliness to Recommend

Pros

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Feature Ratings

Content Creation

Content Storage

Advanced Audio Management

Content Curation / Library Controls

Personalization/Audience Targeting

Editorial Calendar

Multi-Channel Distribution

Web Experience Management Integration

Editorial Workflow

Content Campaign Management

Content Analytics

Vendor Capability Ratings

Ease of IT Administration

Ease of Data Integration

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training