
What is Surfer SEO?
Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards. Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
5
Since last award
93 Plan to Renew
7
Since last award
78 Satisfaction of Cost Relative to Value
10
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Surfer SEO?
Pros
- Caring
- Reliable
- Continually Improving Product
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Article Summarizer
Multi-Language Support
Auto-Completion and Predictive Text
Collaboration
Grammar and Spellcheck
Text Personalization
Artificial Intelligence and Natural Language Processing
Customization
Style and Tone Suggestions
Templates
Integration
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Vendor Support
Business Value Created
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Surfer SEO Reviews

Mark B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
Great for SEO optimizing content and writing blogs
Likeliness to Recommend
What differentiates Surfer SEO from other similar products?
The focus on SEO content optimization makes Surfer SEO unique compared to other tools.
What is your favorite aspect of this product?
The auto internal link feauture and the auto optimize feature.
What do you dislike most about this product?
Limited amount of content optimization credits per month.
What recommendations would you give to someone considering this product?
Ensure you integrate the tool with your productivity and writing apps.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.

Phebe O.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Great product
Likeliness to Recommend
What differentiates Surfer SEO from other similar products?
Surfer's keyword research tool allows for clustering keywords into topics, helping users target broader themes instead of just individual keywords.
What is your favorite aspect of this product?
It’s the optimization process which is incredibly efficient and ensures your content is fine-tuned to rank higher, based on real-time competitive data.
What do you dislike most about this product?
While Surfer offers a lot of value, the cost may not be justified for users who only need occasional SEO optimization.
What recommendations would you give to someone considering this product?
Surfer SEO could offer more affordable, entry-level pricing for smaller businesses or individual users, perhaps with a plan that includes only essential features like basic keyword research and the Content Editor.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Aakash K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2024
Really really awesome.
Likeliness to Recommend
What differentiates Surfer SEO from other similar products?
It create unique and valuable content.
What is your favorite aspect of this product?
Created content in few seconds.
What do you dislike most about this product?
Nothing. To hate about this tool.
What recommendations would you give to someone considering this product?
Everyone should have to use this for content creation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
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