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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.1 /10
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Tableau
8.9 /10

What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Dashboard

89

Data Exploration and Visualization

88

Data Connectors and Data Mashup

86

Collaboration

85

Operational Reporting Capabilities

84

BI Platform Administration

83

BI Security

82

Self Service and Ad Hoc Capabilities

82

Intelligent Alerts and Notifications

82

Mobile

78

Vendor Capability Ratings

Average 83

Business Value Created

86

Quality of Features

85

Breadth of Features

85

Ease of Implementation

85

Ease of Data Integration

84

Ease of Customization

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

79

Tableau Reviews

Sascha V.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Powers data visualization

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

It is a platform that stands out for its excellent data visualization capabilities. It has diverse features and great strengths. The ability to create complex visualizations with great ease undoubtedly highlights its great attributes. Our team has significantly reduced the amount of work required to process data, perform analysis, and develop strategies. Everything is now much more automated, which saves time, saves manual work, and improves the retroactive process, making things much simpler. The implementation is impressive; data processing is simple, and it has allowed us to create a lightweight, secure, and advanced environment.

What is your favorite aspect of this product?

Tableau has the impressive ability to transform complex data into easy-to-understand visualizations with a powerful presentation. It has offered us impressive flexibility, allowing us to create customized dashboards that provide a complete dynamic presentation and visualization of our data, facilitating its understanding and analysis to conduct well-founded analyses based on solid strategies. It doesn't require specialist or advanced programming skills, as it is a fairly intuitive platform. The predictive analysis and trending features have been very useful and have given us amazing possibilities.

What do you dislike most about this product?

It provides an integrated, secure, and intuitive platform; however, there are some features that need improvement. For example, although it is an intuitive tool, it has some platform-specific tools that can be complex to use. It requires advanced knowledge of the platform, tool location, and functions to truly benefit from it. If the data is not optimized properly or developed as required, it can indirectly affect performance. We have faced constant updates that change the functionality of certain tools without apparent notice, which can affect our established workflow.

What recommendations would you give to someone considering this product?

Keeping the team constantly updated on platform changes, tracking features, creating an active team that is always responsive to changes, and progressively improving them will allow us to efficiently maintain the platform's requirements to deliver the results you are looking for. Proper management of the tools will undoubtedly ensure a better workflow, create strategies based on real data, and significantly facilitate the use of everything Tableau has to offer.

Pros

  • Reliable
  • Generous Negotitation
  • Helps Innovate
  • Inspires Innovation

Anil S.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Best BI tool in market

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

It has a very smooth integration with Excel, which enhances the workflow with stunning visuals. Tableau has customized calculation features that I use it do analysis, which makes it stand out from other tools.

What is your favorite aspect of this product?

I like its filtering options for drilling into various values instantly, and it also has a very helpful feature of drag and drop, which makes it very easy to create visuals without any technical expertise.

What do you dislike most about this product?

I do not like that I have to go for another tool to clean data, Tableau Prep, which could be inbuilt in Tableau itself instead of buying another license.

What recommendations would you give to someone considering this product?

i recommend it to people who has previous BI experience not to the new users.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Effective Service

Imad W.

  • Role: Operations
  • Industry: Engineering
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2025

Visual powerhouse with steep learning curve

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

In my opinion tableau offers free form canvas with deep visual logic and multi source blending of data with live Sql hooks not grid locked. Tableau offers users pure story telling & data driven decisions using dashboards & visualization.

What is your favorite aspect of this product?

You can make dashboard with ease and visualization from any data at disposal

What do you dislike most about this product?

Dashboards with heavy filters makes it freeze & lag which delays my work and hinders the business process.

What recommendations would you give to someone considering this product?

Since tableau is a very powerful tool for visualization using multi source data I would say try tableau public first which is user friendly and free of cost where you can make & publish your dashboards on a public tableau forum and interact with other dashboards made by users and then plan for deployment if you are in a team.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

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