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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.1 /10
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Tableau
8.9 /10

What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Midmarket category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Dashboard

89

Data Exploration and Visualization

88

Data Connectors and Data Mashup

86

Collaboration

85

Operational Reporting Capabilities

84

BI Platform Administration

83

BI Security

82

Self Service and Ad Hoc Capabilities

82

Intelligent Alerts and Notifications

82

Mobile

78

Vendor Capability Ratings

Average 83

Business Value Created

86

Quality of Features

85

Breadth of Features

85

Ease of Implementation

85

Ease of Data Integration

84

Ease of Customization

83

Ease of IT Administration

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

79

Tableau Reviews

Abhishek S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

User-Friendly BI Tool That Delivers Clear Insights

Likeliness to Recommend

7 /10

What differentiates Tableau from other similar products?

Tableau stands out because it’s easy to use yet powerful. You can quickly create visuals without being a data expert, but it still offers advanced features for deeper analysis. Its wide data connectivity and strong user community make it a reliable choice compared to other BI tools.

What is your favorite aspect of this product?

Exploring data is easy. The drag-and-drop interface lets me create meaningful visualizations quickly without needing to write complex code. Plus, the dashboards are interactive and look clean, which makes sharing insights with my team a lot smoother.

What do you dislike most about this product?

Tableau can get pretty expensive as you scale up, especially if you need a lot of licenses. Also, sometimes the learning curve can be steep for new users who aren’t familiar with data visualization concepts. A bit more built-in guidance or simpler onboarding would help.

What recommendations would you give to someone considering this product?

If you are thinking about Tableau, I would say it’s a solid choice if you want powerful, flexible data visualization that’s still user-friendly. Just be prepared for some upfront learning, especially for your team’s beginners. Also, keep an eye on licensing costs as your usage grows. But overall, it’s great for turning data into clear, actionable insights.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Joel O.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

A non-negotiable tool for business analysis

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

The features

What is your favorite aspect of this product?

Easy to integrate data

What do you dislike most about this product?

Not being able to effectively use for Web3 products

What recommendations would you give to someone considering this product?

Investing in trainings to make the team more effective

Pros

  • Enables Productivity
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Matt D.

  • Role: Human Resources
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Visually Stunning and Insightful.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Connecting different data sources is so simple with Tableau which helps it beat its rivals. Cloud services and databases can be easily connected, so the data is analyzed in real time. Being useful in various areas, it makes it easy for people to view and interact with their data which improves their decisiveness.

What is your favorite aspect of this product?

Users benefit from access to a dedicated community and many helpful resources on Tableau. Tutorials, forums and user-generated content allow people to team up and learn new ways of doing things. Community members can improve together and also help each other keep growing through continual learning.

What do you dislike most about this product?

Tableau can be quite expensive for those who are not part of a large organization. Essential features can be locked behind a subscription which prevents thrifty users from getting the most out of the software. The high cost can stop many from using it which reduces its possible impact on using data for decisions.

What recommendations would you give to someone considering this product?

Going online to watch tutorials and look for tips from the gamer community will likely help you improve faster. Interacting with users who have used Tableau for data analysis will give you helpful advice and methods which will help you excel in using Tableau.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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