Salesforce.com Inc

Tableau

Composite Score

8.9 /10

CX Score

9.1 /10

280 Reviews Write a Review

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What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics – Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

12 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

3% Negative

4% Neutral

93% Positive

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Feature Ratings

Average 84

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

BI Platform Administration

Spatial Analysis

Self Service and Ad Hoc Capabilities

BI Security

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

View Tableau in this category (opens in a new tab)

Tableau Reviews

Jayant K.

Role: Operations
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

I love this product!!!

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

The level of integration options it offers I dont think so its comparable to any other product

What is your favorite aspect of this product?

The ease of use and flexibility it offers.

What do you dislike most about this product?

I do not dislike anything about the product

What recommendations would you give to someone considering this product?

It is an important tools for any Analytics team anywhere in the world.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tawanda S.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Big on data science innovation and visualization

Likeliness to Recommend

7 /10

What differentiates Tableau from other similar products?

The number of BI features in Tableau lands it in the premier league in its class. It's probably one of the best premium data science and business intelligence solutions in the market. Mobile optimization is top-notch, well-thought-out, and makes sense out of analytics. It's very easy to use once you get the hang of it. Another unique feature making Tableau the best option for us is its support of a number of data sources and integrators.

What is your favorite aspect of this product?

I am mostly on the go, that said, I value mobile optimization. Tableau gives me this freedom on a platter. I like that I can dig deeper into my data which makes my narratives easier to share

What do you dislike most about this product?

The cost can be a deterrent at a larger scale so we keep our licensing within small units for best use cases. Tableau can do better in this regard and make its product favorable to large corporates. For example, a company with 5000 employees will rather limit users to 1000 at a time and avoid paying almost a million dollars.

What recommendations would you give to someone considering this product?

Depending on use cases, I would suggest rolling out Tableau per specialization to contain cost and maximize returns at the same time

Pros

Reliable
Unique Features
Inspires Innovation
Helps Innovate

Role: Industry Specific Role
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Nov 2021

Best-in-class by far

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Leverages Incumbent Status

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

89 Likeliness to Recommend

1 Since last award

98 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Jayant K.

I love this product!!!

Likeliness to Recommend

Pros

Tawanda S.

Big on data science innovation and visualization

Likeliness to Recommend

Pros

Best-in-class by far

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

BI Platform Administration

Spatial Analysis

Self Service and Ad Hoc Capabilities

BI Security

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support