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Salesforce.com Inc

Tableau

Composite Score

8.9 /10

CX Score

9.0 /10

291 Reviews Write a Review

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What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics – Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

3% Negative

4% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Unique Features
Enables Productivity

Feature Ratings

Average 84

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

Spatial Analysis

BI Platform Administration

Self Service and Ad Hoc Capabilities

Metadata Management

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

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Tableau Reviews

Noah B.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Recommended for data analysis.

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau makes it easy to inject data and find information. By creating images with drag and drop capabilities, the software lowers the threshold for engagement and interaction. You can perform queries using natural language processing and you can use AI-powered statistical models.

What is your favorite aspect of this product?

Tableau likes for self-service analytics, scalable automation, and data operationalization are made possible by controlling data throughout the data and analytics lifecycle. To speed data discovery, understanding, connection, and trust, it makes it possible to combine the power of data preparation and cataloging.

What do you dislike most about this product?

Python proficiency is necessary to use Tableau. The fact that so few individuals are unfamiliar with Python seems to be a disadvantage.

What recommendations would you give to someone considering this product?

I advise using Tableau to connect to data, no matter where it is or how it is set up, and then to prepare it for analysis.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kimberly O.

Role: Public Sector
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Quick to learn; but a bit expensive.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

It's extremely easy to pick up even if you do not have a data science background.

What is your favorite aspect of this product?

I love the spatial analysis tools and the built-in map features (e.g., background layers, census data).

What do you dislike most about this product?

It is quite costly and has some limitations in terms of displaying more complex relationships. For basic business intelligence however, it is a remarkable choice.

What recommendations would you give to someone considering this product?

Definitely consider what your needs are and your team's skillset. If your team is already familiar with other powerful visualization programming languages, like R or Python, it may not be worth it to invest in this software. However, for teams with limited knowledge of data analytics/visualization, it is a great introductory software that you can use to make powerful visualizations.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Harsh G.

Role: Information Technology
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Best BI tool in the industry for visualisations!!

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

This is the best tool for data visualisation and exploration, create dashboards which can be viewed across multiple devices which makes it easy to access by the business teams and management

What is your favorite aspect of this product?

There are so many great features like seamless integration with multiple data sources, ability to create wide variety of visualisations and able to plot data in maps using lat-long. It gives is flexibility to create dashboards with both live connections and prefetched data. Can be shared over mails as reports and viewed over multiple devices.

What do you dislike most about this product?

Connecting huge datasets with tableau slows it down. Also, the cost of license might not be feasible for small organisations.

What recommendations would you give to someone considering this product?

Definitely recommend this product. Best tool to explore data and create dashboards which can be shared across organisation and leadership for quick insights and tracking the health of business. Multiple sources of data can be connected and hence it is easy to implement.

Pros

Continually Improving Product
Performance Enhancing
Effective Service
Fair

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

89 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Noah B.

Recommended for data analysis.

Likeliness to Recommend

Pros

Kimberly O.

Quick to learn; but a bit expensive.

Likeliness to Recommend

Pros

Harsh G.

Best BI tool in the industry for visualisations!!

Likeliness to Recommend

Pros

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Feature Ratings

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

Spatial Analysis

BI Platform Administration

Self Service and Ad Hoc Capabilities

Metadata Management

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support