Twilio

Twilio MessagingX

Composite Score

8.3 /10

CX Score

8.2 /10

62 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

94 Plan to Renew

3
Since last award

77 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

5% Negative

5% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Security Protects

Feature Ratings

Average 84

Text Messaging

Scheduled Messaging

Communication Archive

Application Integration

Opt-in

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Average 88

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Breadth of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Martina E.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Scalable, sms marketing program.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

No other sms marketing program, integrates with as much messaging channels as Twilio. In a Marketing context, this is what sets Twilio apart from every other close substitute that I know of and it is the top reason why we adopted and are still using Twilio messaging X.

What is your favorite aspect of this product?

I love that Twilio provides recipients of our marketing messages with the option, to opt out of getting messages from us. This is very important for my department, from the perspective of complying with local , regulatory laws .

What do you dislike most about this product?

From my own perspective of using Twilio messaging X in the marketing department, there is the general feeling among my team members that Twilio does not provide enough marketing analytical data on our target audience interaction with marketing contents, sent through traditional sms and messaging applications via Twilio.

What recommendations would you give to someone considering this product?

Twilio does sms marketing correctly. There are no restrictions or down times.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Rosemary R.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Twilio messaging X is unmatched.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

It is the ease of integration for me. Its turnkey API and software development kit ( SDK ) provisions are simplified and easy to integrate into our applications to power multi-factor authentication protocols on our software products.

What is your favorite aspect of this product?

Twilio messaging X integrates with the leading messaging platforms globally, whether it is SMS and MMS or conversational chat platforms such as Google business messages, Telegram, WhatsApp and Facebook messenger. As a result of the aforementioned integrations, Twilio messaging X leaves us spoilt for choice., as far as delivering messaging content to users of our applications is concerned.

What do you dislike most about this product?

From a professional level, I have only ever had good experiences using Twilio , at least as far as its use within my department is concerned

What recommendations would you give to someone considering this product?

Twilio messaging X omnichannel messaging capabilities is important for the modern day business, for effectively delivering messaging contents to targeted users.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Rancy B.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

It's a good product for messaging.

Likeliness to Recommend

9 /10

What differentiates Twilio MessagingX from other similar products?

Security and Compliance: Evaluate the security measures in place to protect your data. Ensure that the platform complies with relevant industry standards and data protection regulations. Scalability: Consider the scalability of the solution. Ensure that it can grow with your organization and accommodate increased data and user requirements.

What is your favorite aspect of this product?

The Automation of messages

What do you dislike most about this product?

The dashboard has many complex things that one needs to be guided by an experienced person to get it working.

What recommendations would you give to someone considering this product?

They should have a technician from Twilio to help navigate the platform to get it working

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Twilio MessagingX Ratings

89 Likeliness to Recommend

1 Since last award

94 Plan to Renew

3 Since last award

77 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+81 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Martina E.

Scalable, sms marketing program.

Likeliness to Recommend

Pros

Rosemary R.

Twilio messaging X is unmatched.

Likeliness to Recommend

Pros

Rancy B.

It's a good product for messaging.

Likeliness to Recommend

Pros

Most Popular Twilio MessagingX Comparisons

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Feature Ratings

Text Messaging

Scheduled Messaging

Communication Archive

Application Integration

Opt-in

Surveys Feedback

Mobile Marketing Management

Social Media Marketing Management

Mobile Payments

Marketing Analytics

Loyalty Promotions Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Breadth of Features

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration