Twilio

Twilio MessagingX

Composite Score

8.6 /10

CX Score

8.5 /10

68 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

7 Top Rated Capabilities

4 Top Rated Features

2022

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

5% Negative

4% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 83

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Average 87

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Olayinka B.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

A reliable way to engage customers.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Twilio enable us to engage customers and target audiences on non- traditional channels of engagement, such as on WhatsApp and Facebook messenger. This has resulted in faster response rate from our customers.

What is your favorite aspect of this product?

I like the multiple use-cases for which we have tried Twilio messaging. We have used it for pro-active notifications , and for automated reminders as well. All of the aforementioned was done to ensure faster engagement with customers and so far, we have been successful with using Twilio messaging for this purposes.

What do you dislike most about this product?

There is a need for better metrics as it relates to our target audiences and how they have engaged with marketing contents we send to them. This will enable us better measure the impact of our content delivery method of choice .

What recommendations would you give to someone considering this product?

Short service messages (sms) will always be a more reliable way , with which to connect with customers, than traditional email newsletters. With Twilio messaging, my organization is trying to maximize the opportunities which sms marketing provides us.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Srawan K.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Excellent product with amazing effectiveness

Likeliness to Recommend

9 /10

What differentiates Twilio MessagingX from other similar products?

Effectiveness and ease of API integration.

What is your favorite aspect of this product?

Pure automation. Account top-up and service delivery of SMS through API are so in sync that once integrated, we rarely bothered about the service.

What do you dislike most about this product?

Pricing-wise we've been dealing with other service providers that are significantly cheap, but Twilio's effectiveness knocks others out of the park, so we make peace with pricing.

What recommendations would you give to someone considering this product?

This is a good vendor for SMS delivery. I'd recommend not to think much about pricing and go ahead and implement it readily in your solution stack.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jonathan H.

Role: Information Technology
Industry: Entertainment
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2022

Very high quality but overpriced

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Twilio has a large range of services related to telecoms. It is not just text messaging. They also have voice telephone services, fax, and various authentication services. It is convenient to have all these services from a single provider and control panel.

What is your favorite aspect of this product?

My favourite aspect of using Twilio Messaging is having all the various services under one control panel. I can quickly create a new telephone number and use it with messaging and VOIP, without having to have separate providers. This is efficient technically, and also efficient for billing, which can be a challenge in a small business.

What do you dislike most about this product?

I dislike the big company feel that Twilio has become. I want to give cheaper providers / underdogs a chance, so I expect we will plan to migrate some of our messaging services to alternative providers this year or next year.

What recommendations would you give to someone considering this product?

I recommend to someone considering this product, to read through the technical documentation (which is laid out very clearly), to see if it is a fit for your own architecture. It was a great fit for ours, which made implementation a pleasure.

Pros

Helps Innovate
Reliable
Enables Productivity
Saves Time

Cons

Commodity Features
Less Inspiring
Leverages Incumbent Status

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Twilio MessagingX Ratings

89 Likeliness to Recommend

95 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Olayinka B.

A reliable way to engage customers.

Likeliness to Recommend

Pros

Srawan K.

Excellent product with amazing effectiveness

Likeliness to Recommend

Pros

Jonathan H.

Very high quality but overpriced

Likeliness to Recommend

Pros

Cons

Most Popular Twilio MessagingX Comparisons

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Feature Ratings

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration