Twilio

Twilio MessagingX

Composite Score

8.6 /10

CX Score

8.5 /10

68 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

7 Top Rated Capabilities

4 Top Rated Features

2022

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

5% Negative

4% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 83

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Average 87

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Jay L.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Easy to set up and highly customizable

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Their customization, as they even have an "app store" that allows you to add on new features from external vendors.

What is your favorite aspect of this product?

Very easy to use and customize

What do you dislike most about this product?

Looking at stats and metrics can be a pain within the platform

What recommendations would you give to someone considering this product?

I think Twilio is a great service, and is the leader in the space for a reason!

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Matthew K.

Role: C-Level
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2022

Purple Squirrels use Twilio + Segment to build

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Twilio + Segment are now a market leader with rich features and integrations

What is your favorite aspect of this product?

The new integrations with products I also use

What do you dislike most about this product?

Learning curve is steep

What recommendations would you give to someone considering this product?

Invest in twilio and segment but also have a dedicated team member to manage integrations. Can begin with very little and grow to very large.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Nikki B.

Role: Operations
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2022

Reliable but there are now cheaper alternatives

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

What differentiates Twilio Messaging is the ubiquity of Software Development Toolkits and integrations, making it easy to integrate text messaging into many products.

What is your favorite aspect of this product?

My favorite aspect of this product is the logging. I am able to view and filter incoming and outgoing messages even if they have not been processed through our own software, which is helpful when I have to explain that a message wasn't processed.

What do you dislike most about this product?

What I dislike about this product is the pricing being higher than alternatives. I don't like to feel that I could be saving the company by using alternatives.

What recommendations would you give to someone considering this product?

I would recommend giving Twilio a trial. I believe they give out free trial credit to test it out. The control panel is pretty intuitive and it may give you ideas for new integrations just by trying it and exploring the menus.

Pros

Reliable
Performance Enhancing
Efficient Service
Helps Innovate

Cons

Commodity Features

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Twilio MessagingX Ratings

89 Likeliness to Recommend

95 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Jay L.

Easy to set up and highly customizable

Likeliness to Recommend

Pros

Matthew K.

Purple Squirrels use Twilio + Segment to build

Likeliness to Recommend

Pros

Nikki B.

Reliable but there are now cheaper alternatives

Likeliness to Recommend

Pros

Cons

Most Popular Twilio MessagingX Comparisons

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Feature Ratings

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration