Twilio

Twilio MessagingX

Composite Score

8.6 /10

CX Score

8.5 /10

68 Reviews Write a Review

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What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

7 Top Rated Capabilities

4 Top Rated Features

2022

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

5% Negative

4% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 83

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Average 87

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Aina I.

Role: Industry Specific Role
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Twilio makes it easy to serve customers better.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

The ease and quality of integration between Twilio and important social messaging solutions like Telegram , Whatsapp and Facebook is commendable. A major benefit of this is how quickly marketing messages can be delivered to target recipients on any of the aforementioned platforms . Leading to expanded channels of communications with customers and sales prospects alike.

What is your favorite aspect of this product?

The deployment of Twilio within my department, automatically turned our customer engagement workflow into a multi-channel one, where-in we are able to automate engagement with customers across different messaging channels in real time.

What do you dislike most about this product?

Accessing relevant analytical information , as they relate to how customers engage with content sent via SMS or through third party social messaging solutions like Whatsapp and Telegram, is the most gaping weakness that I can attribute to Twilio.

What recommendations would you give to someone considering this product?

Twilio messaging X has so far proven to be useful in different departments within my organization. This makes Twilio messaging X a tool I readily recommend for teams and organization with the need to constantly engage customers at scale.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Roystin D.

Role: Consultant
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Trustworthy
Fair
Friendly Negotiation

Prakriti B.

Role: Consultant
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Easy to use- not sure about price!

Likeliness to Recommend

6 /10

What differentiates Twilio MessagingX from other similar products?

I’ve not used other products

What is your favorite aspect of this product?

Easy to used- very helpful and saves fine

What do you dislike most about this product?

Not applicable- have not had a bad experience

What recommendations would you give to someone considering this product?

Super easy to implement and use!

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Twilio MessagingX Ratings

89 Likeliness to Recommend

95 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Aina I.

Twilio makes it easy to serve customers better.

Likeliness to Recommend

Pros

Roystin D.

Likeliness to Recommend

Pros

Prakriti B.

Easy to use- not sure about price!

Likeliness to Recommend

Pros

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Feature Ratings

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Social Media Marketing Management

Mobile Marketing Management

Mobile Payments

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Vendor Support

Ease of Implementation

Availability and Quality of Training

Ease of Customization

Ease of IT Administration