
What is VWO Testing?
VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
79 Likeliness to Recommend
1
Since last award
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+71 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love VWO Testing?
Pros
- Generous Negotitation
- Helps Innovate
- Respectful
- Acts with Integrity
Cons
- Charges for Enhancements
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Server Side Testing
Split Testing
Personalization/Audience Targeting
Multivariate Testing
Integrations
Analytics and Reporting
Feature Flagging
Audience Segmentation
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
VWO Testing Reviews

Rahul P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Fantastic product!
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
Visual Editing and WYSIWYG Editor: VWO Testing provides a user-friendly visual editing interface that allows users to make changes to their website without any coding knowledge. The WYSIWYG editor makes it easy to modify elements, create variations, and test different designs, providing a seamless testing experience. Smart Traffic Allocation: VWO Testing utilizes advanced traffic allocation algorithms to ensure that experiments are distributed effectively among different user segments. It dynamically allocates traffic based on pre-defined rules, allowing for efficient and statistically significant results.
What is your favorite aspect of this product?
Integration Ecosystem: VWO Testing integrates seamlessly with various marketing and analytics tools, making it easier to incorporate experimentation into existing workflows. It supports integrations with popular platforms like Google Analytics, Adobe Analytics, and CRM systems, enabling users to leverage their existing data and create a unified view of their optimization efforts. Dedicated Customer Support and Services: VWO offers dedicated customer support, including onboarding assistance, technical support, and optimization advice. Additionally, they provide professional services, such as strategic consulting and managed testing services,
What do you dislike most about this product?
Complexity for Beginners: Some users have found the initial setup and configuration process of VWO.com to be complex, especially for those who are new to A/B testing or have limited technical expertise. The learning curve and understanding of the tool's features and terminology may require some time and effort.
What recommendations would you give to someone considering this product?
Consider Ease of Use: Take into account the ease of use and learning curve associated with VWO.com. Consider your team's technical expertise and the level of complexity you are comfortable with. User-friendly interfaces, visual editors, and intuitive workflows can help streamline the testing process, especially if you have limited coding knowledge.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Scott A.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jun 2023
Robust yet affordable solution
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
The breadth of features and capabilities.
What is your favorite aspect of this product?
The ability to manage testing, surveys, heatmaps, and other features all within a single platform.
What do you dislike most about this product?
Sometimes, when running complex campaigns, it can be a bit time-consuming to set up and test before launching.
What recommendations would you give to someone considering this product?
The VWO platform is perfect for teams who want to test, track, and collect user feedback all in one place.
Pros
- Helps Innovate
- Enables Productivity
- Caring
- Respectful
Cons
- Less Performance Enhancing
Please tell us why you think this review should be flagged.

Lauren L.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jun 2023
Great for A/B testing and easy to use
Likeliness to Recommend
What differentiates VWO Testing from other similar products?
Pricing was better on VWO than other companies.
What is your favorite aspect of this product?
The ease of A/B testing.
What do you dislike most about this product?
VWO visual editor hasn't worked well on our site yet. It's been disappointing because of how powerful of a tool that could be for us.
What recommendations would you give to someone considering this product?
Consider the VWO visual editor for your company. We're seeing some biased through the VWO setup.
Pros
- Unique Features
- Caring
- Respectful
- Client Friendly Policies
Cons
- Slower Product Innovation
- Vendor's Interest First
- Under Delivered
Please tell us why you think this review should be flagged.
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