VWO Testing Logo
VWO Testing Logo
Wingify

VWO Testing

Composite Score
7.0 /10
CX Score
7.0 /10
Category
VWO Testing
7.0 /10

What is VWO Testing?

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

Company Details


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Awards & Recognition

VWO Testing won the following awards in the A/B Testing category

VWO Testing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on VWO Testing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

1
Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VWO Testing?

16% Negative
8% Neutral
76% Positive

Pros

  • Generous Negotitation
  • Helps Innovate
  • Respectful
  • Acts with Integrity

Cons

  • Charges for Enhancements
  • Under Delivered

Feature Ratings

Average 78

Server Side Testing

83

Split Testing

83

Personalization/Audience Targeting

81

Multivariate Testing

78

Integrations

72

Analytics and Reporting

72

Feature Flagging

69

Audience Segmentation

68

Vendor Capability Ratings

Average 74

Breadth of Features

84

Business Value Created

79

Ease of Data Integration

78

Quality of Features

77

Availability and Quality of Training

77

Vendor Support

77

Ease of IT Administration

77

Ease of Implementation

72

Product Strategy and Rate of Improvement

71

Ease of Customization

66

Usability and Intuitiveness

60

VWO Testing Reviews

Rahul P.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2023

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

Visual Editing and WYSIWYG Editor: VWO Testing provides a user-friendly visual editing interface that allows users to make changes to their website without any coding knowledge. The WYSIWYG editor makes it easy to modify elements, create variations, and test different designs, providing a seamless testing experience. Smart Traffic Allocation: VWO Testing utilizes advanced traffic allocation algorithms to ensure that experiments are distributed effectively among different user segments. It dynamically allocates traffic based on pre-defined rules, allowing for efficient and statistically significant results.

What is your favorite aspect of this product?

Integration Ecosystem: VWO Testing integrates seamlessly with various marketing and analytics tools, making it easier to incorporate experimentation into existing workflows. It supports integrations with popular platforms like Google Analytics, Adobe Analytics, and CRM systems, enabling users to leverage their existing data and create a unified view of their optimization efforts. Dedicated Customer Support and Services: VWO offers dedicated customer support, including onboarding assistance, technical support, and optimization advice. Additionally, they provide professional services, such as strategic consulting and managed testing services,

What do you dislike most about this product?

Complexity for Beginners: Some users have found the initial setup and configuration process of VWO.com to be complex, especially for those who are new to A/B testing or have limited technical expertise. The learning curve and understanding of the tool's features and terminology may require some time and effort.

What recommendations would you give to someone considering this product?

Consider Ease of Use: Take into account the ease of use and learning curve associated with VWO.com. Consider your team's technical expertise and the level of complexity you are comfortable with. User-friendly interfaces, visual editors, and intuitive workflows can help streamline the testing process, especially if you have limited coding knowledge.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scott A.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Robust yet affordable solution

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

The breadth of features and capabilities.

What is your favorite aspect of this product?

The ability to manage testing, surveys, heatmaps, and other features all within a single platform.

What do you dislike most about this product?

Sometimes, when running complex campaigns, it can be a bit time-consuming to set up and test before launching.

What recommendations would you give to someone considering this product?

The VWO platform is perfect for teams who want to test, track, and collect user feedback all in one place.

Pros

  • Helps Innovate
  • Enables Productivity
  • Caring
  • Respectful

Cons

  • Less Performance Enhancing

Lauren L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Great for A/B testing and easy to use

Likeliness to Recommend

8 /10

What differentiates VWO Testing from other similar products?

Pricing was better on VWO than other companies.

What is your favorite aspect of this product?

The ease of A/B testing.

What do you dislike most about this product?

VWO visual editor hasn't worked well on our site yet. It's been disappointing because of how powerful of a tool that could be for us.

What recommendations would you give to someone considering this product?

Consider the VWO visual editor for your company. We're seeing some biased through the VWO setup.

Pros

  • Unique Features
  • Caring
  • Respectful
  • Client Friendly Policies

Cons

  • Slower Product Innovation
  • Vendor's Interest First
  • Under Delivered