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Wix.com

Wix

Composite Score

8.6 /10

CX Score

8.8 /10

229 Reviews Write a Review

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What is Wix?

Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Company Details

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Awards & Recognition

Wix won the following awards in the Digital Experience - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

3 Top Rated Capabilities

1 Top Rated Features

2022

Wix Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

91 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix?

3% Negative

6% Neutral

91% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Continually Improving Product

Feature Ratings

Average 83

Standard Templates

Web Publishing Capabilities

Management Interface

Social Media Integration

Content Repository

Content Workflow Management

Content Security

Analytics and Reporting

E-Commerce Integration

Multi Channel Support

Digital Asset Management

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Also Featured in...

AI Graphic Design

Score 8.2

View Wix in this category (opens in a new tab)

Wix Reviews

Matthew Lucca C.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Wix líder CMS.

Likeliness to Recommend

9 /10

What differentiates Wix from other similar products?

It is a great CMS, distinguished by its ease of use and its compatibility with multiple marketing and IT plugins.

What is your favorite aspect of this product?

Create many websites in minutes from intranet, blogs, etc.

What do you dislike most about this product?

Not necessary, I like WIX.

What recommendations would you give to someone considering this product?

It is a very versatile system, it offers many additional functions and multiple plugins.

Pros

Saves Time
Helps Innovate
Trustworthy
Efficient Service

Cons

Commodity Features
Under Delivered
Charges for Enhancements

Sid Y.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Wix Is Full Of Tricks. Bad Tricks That Is.

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

It’s just a basic website browser builder and nothing more.

What is your favorite aspect of this product?

There is nothing here that is my favorite.

What do you dislike most about this product?

What i dislike about this product mostly it’s inability to function properly as a website browser and doubly disappointing is that it’s so complex and complicated that I couldn’t get anyone to help me figure the components of the complexity of the design of the basic product.

What recommendations would you give to someone considering this product?

Do yourself a favor, find another website builder kit and go with that. This is cheap, complicated and complexing and the customer service is lousy.

Pros

Helps Innovate

Cons

Less Reliable
Less Performance Enhancing
Less Productive

Abraham E.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2025

Flexible and user-friendly website builder

Likeliness to Recommend

9 /10

What differentiates Wix from other similar products?

Wix stands out for its intuitive drag-and-drop editor, AI design assistant, and wide variety of customizable templates, making it ideal for users without coding skills.

What is your favorite aspect of this product?

The ease of use combined with design flexibility, which allows me to quickly create visually impressive websites without much technical overhead.

What do you dislike most about this product?

The limited back-end access and code-level customization, which can be a bottleneck for more advanced development needs.

What recommendations would you give to someone considering this product?

Wix is great for small businesses, creatives, and front-end developers looking for quick deployment. However, if you need deep integration or complex backend logic, consider pairing it with external tools or services

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Wix

What is Wix?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Wix Ratings

87 Likeliness to Recommend

1 Since last award

91 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Wix?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

AI Graphic Design

Wix Reviews

Matthew Lucca C.

Wix líder CMS.

Likeliness to Recommend

Pros

Cons

Sid Y.

Wix Is Full Of Tricks. Bad Tricks That Is.

Likeliness to Recommend

Pros

Cons

Abraham E.

Flexible and user-friendly website builder

Likeliness to Recommend

Pros

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Feature Ratings

Standard Templates

Web Publishing Capabilities

Management Interface

Social Media Integration

Content Repository

Content Workflow Management

Content Security

Analytics and Reporting

E-Commerce Integration

Multi Channel Support

Digital Asset Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration