Wix.com

Wix

Composite Score

8.7 /10

CX Score

8.8 /10

225 Reviews Write a Review

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What is Wix?

Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Company Details

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Awards & Recognition

Wix won the following awards in the Digital Experience - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

3 Top Rated Capabilities

1 Top Rated Features

2022

Wix Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

91 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Continually Improving Product

Feature Ratings

Average 83

Standard Templates

Social Media Integration

Web Publishing Capabilities

Management Interface

Content Repository

Content Workflow Management

Content Security

Multi Channel Support

Analytics and Reporting

E-Commerce Integration

Translation Facilitation

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Also Featured in...

AI Graphic Design

Score 8.1

View Wix in this category (opens in a new tab)

Wix Reviews

Endiong O.

Role: Sales Marketing
Industry: Construction
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Easy to Use, but Limited for more Customization

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

Extensive App Market – Provides add-ons for eCommerce, bookings, and marketing

What is your favorite aspect of this product?

My favorite aspect of Wix is its ease of use and design flexibility. The drag-and-drop editor allows anyone to create a professional-looking website without coding, while features like Wix ADI (Artificial Design Intelligence) help beginners get started quickly

What do you dislike most about this product?

Template Lock-In – Once you choose a template, you can’t switch without rebuilding the site

What recommendations would you give to someone considering this product?

Optimize for Performance & SEO

Pros

Enables Productivity
Reliable
Respectful
Client Friendly Policies

Cons

Inhibits Innovation
Commodity Features
Less Inspiring

Nzube I.

Role: Human Resources
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

It is very easy to use and Efficient

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

It's uniqueness and very friendly customer support

What is your favorite aspect of this product?

users friendly Interface,Customization and Design and Built-in Features

What do you dislike most about this product?

Limited Flexibility in Backend Customization, and pricing can add up

What recommendations would you give to someone considering this product?

I will definitely recommend Six because is a good software

Pros

Helps Innovate
Inspires Innovation
Client Friendly Policies
Over Delivered

Cheptiony M.

Role: Consultant
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Modern, clean and AI powered website builder

Likeliness to Recommend

7 /10

What differentiates Wix from other similar products?

Its easy to use and requires no coding experience

What is your favorite aspect of this product?

AI website writing feature

What do you dislike most about this product?

The cost is very high per year

What recommendations would you give to someone considering this product?

Start with the light package in order to evaluate if the product is fit for you.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Vendor's Interest First
Charges for Enhancements

Wix

What is Wix?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Wix Ratings

87 Likeliness to Recommend

1 Since last award

91 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Wix?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Wix Reviews

Endiong O.

Easy to Use, but Limited for more Customization

Likeliness to Recommend

Pros

Cons

Nzube I.

It is very easy to use and Efficient

Likeliness to Recommend

Pros

Cheptiony M.

Modern, clean and AI powered website builder

Likeliness to Recommend

Pros

Cons

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1
Since last award

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Since last award

Feature Ratings

Standard Templates

Social Media Integration

Web Publishing Capabilities

Management Interface

Content Repository

Content Workflow Management

Content Security

Multi Channel Support

Analytics and Reporting

E-Commerce Integration

Translation Facilitation

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training