Wix.com

Wix

Composite Score

8.7 /10

CX Score

8.8 /10

225 Reviews Write a Review

Claim Software

What is Wix?

Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Company Details

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Awards & Recognition

Wix won the following awards in the Digital Experience - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

3 Top Rated Capabilities

1 Top Rated Features

2022

Wix Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

91 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Continually Improving Product

Feature Ratings

Average 83

Standard Templates

Social Media Integration

Web Publishing Capabilities

Management Interface

Content Repository

Content Workflow Management

Content Security

Multi Channel Support

Analytics and Reporting

E-Commerce Integration

Translation Facilitation

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

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AI Graphic Design

Score 8.1

View Wix in this category (opens in a new tab)

Wix Reviews

Mitchell T.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Beautiful web design made easy

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

While there are other comparable web design software companies out there with similar capabilities, pricing and levels of customer support, Wix is great all-around service for the person who wants to design a beautiful web site but lacks web coding skills. There may be more affordable, but Wix is decently priced. The range of design options and webpage templates are broad. The interface is relatively user-friendly and customer support is adequate.

What is your favorite aspect of this product?

My favorite aspect of Wix is the range of designf features for creating a custom website.

What do you dislike most about this product?

E-commerce service is a bit pricey.

What recommendations would you give to someone considering this product?

Consider doing a 3, 5 or 10 year plan for what you'll need your website to be/do for you, and then compare Wix to other options out there. For non-technical web builders, it's very easy to grow overly dependent on your first web-building platform, so consider whether its range of features and price plans will work for you over the long run.

Pros

Reliable
Performance Enhancing
Enables Productivity
Saves Time

Cons

Vendor's Interest First
Less Generous
Less Friendly Negotiation

Mike S.

Role: C-Level
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

I love the ability to customize our website!

Likeliness to Recommend

8 /10

What differentiates Wix from other similar products?

I like the lack of needing to write CSS to use custom fonts!

What is your favorite aspect of this product?

The ability to upload fonts instead of writing CSS.

What do you dislike most about this product?

The UX is a little clunky and the toolbars are often in the way.

What recommendations would you give to someone considering this product?

I've found that it's much better than other website building tools.

Pros

Efficient Service
Effective Service
Caring
Saves Time

Patricia H.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Wix is easier to use with time if you're a newbie

Likeliness to Recommend

10 /10

What differentiates Wix from other similar products?

Wix is a lot easier to use compared to other website builders and you don't need to know how to code, but if you do, Wix is also great since it will let you change the code in their templates to what you want it to do.

What is your favorite aspect of this product?

I like the drag and drop ability and the ability to use other apps within to build your perfect site.

What do you dislike most about this product?

There's not much to dislike. If Wix's functionality would grow so I didn't have to use any other apps with it that would be awesome.

What recommendations would you give to someone considering this product?

If you are fairly new to website building, I would recommend you try Wix for free for a couple of months and maybe try another free product to compare it to. Their customer support will help you even if you are using it for free. Build a free site or two. After using it for a couple of months, you can then open up more functionality by subscribing. I would also recommend Wix if you are experienced. It is very flexible and you will be able to manipulate it to your liking.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Wix

What is Wix?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Wix Ratings

87 Likeliness to Recommend

1 Since last award

91 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Wix?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Wix Reviews

Mitchell T.

Beautiful web design made easy

Likeliness to Recommend

Pros

Cons

Mike S.

I love the ability to customize our website!

Likeliness to Recommend

Pros

Patricia H.

Wix is easier to use with time if you're a newbie

Likeliness to Recommend

Pros

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1
Since last award

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Since last award

Feature Ratings

Standard Templates

Social Media Integration

Web Publishing Capabilities

Management Interface

Content Repository

Content Workflow Management

Content Security

Multi Channel Support

Analytics and Reporting

E-Commerce Integration

Translation Facilitation

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training