Wix.com

Wix

Composite Score

8.7 /10

CX Score

8.8 /10

225 Reviews Write a Review

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What is Wix?

Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Company Details

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Awards & Recognition

Wix won the following awards in the Digital Experience - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

3 Top Rated Capabilities

1 Top Rated Features

2022

Wix Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

91 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Continually Improving Product

Feature Ratings

Average 83

Standard Templates

Social Media Integration

Web Publishing Capabilities

Management Interface

Content Repository

Content Workflow Management

Content Security

Multi Channel Support

Analytics and Reporting

E-Commerce Integration

Translation Facilitation

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

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AI Graphic Design

Score 8.1

View Wix in this category (opens in a new tab)

Wix Reviews

John B.

Role: Information Technology
Industry: Agriculture
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Powerful product

Likeliness to Recommend

10 /10

What differentiates Wix from other similar products?

Drag-and-Drop Interface: Wix offers a highly intuitive drag-and-drop interface that allows users to design their websites easily without any coding knowledge. This flexibility enables users to customize layouts and elements effortlessly, making it accessible for beginners. Extensive Template Library: Wix boasts a vast selection of professionally designed templates across various categories, providing users with diverse starting points for their websites. This variety helps users find a design that fits their brand and vision.

What is your favorite aspect of this product?

My favorite aspect of Wix is its user-friendly drag-and-drop interface, which makes website creation accessible to users of all skill levels. This intuitive design allows individuals and businesses to build and customize their websites without needing any coding experience. The ability to easily move elements around, resize images, and edit content directly on the page fosters creativity and speeds up the design process.

What do you dislike most about this product?

What I dislike most about Wix is the potential for limitations in design flexibility once a site is published. While the drag-and-drop interface is intuitive for creating and editing websites, it can lead to challenges when users want to make significant design changes after the initial setup. For example, moving elements around or changing layouts can sometimes disrupt the overall design, and users might find themselves constrained by the original template choices.

What recommendations would you give to someone considering this product?

Utilize the Free Plan: Start with the free plan to familiarize yourself with the platform. This will give you a sense of its features, interface, and limitations before committing to a paid subscription. Explore the Template Library: Take time to browse through Wix's extensive template library to find a design that aligns with your brand. Choose a template that closely matches your vision to minimize the amount of customization needed.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Yasin O.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Oct 2024

Average product.

Likeliness to Recommend

6 /10

What differentiates Wix from other similar products?

The elaborate gesture of creating the website with AI

What is your favorite aspect of this product?

It's a fast way to create an e-commerce site

What do you dislike most about this product?

I dislike the process where it inhibits creativity by doing the load work of thinking out the whole process

What recommendations would you give to someone considering this product?

If they are In less hurry, they should probably use wordpress

Pros

Reliable
Efficient Service
Performance Enhancing
Caring

Cons

Inhibits Innovation
Less Effective Service
Charges for Enhancements

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Sep 2024

Easy to use. Better features. Better from Wordpres

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Efficient Service
Saves Time
Fair

Wix

What is Wix?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Wix Ratings

87 Likeliness to Recommend

1 Since last award

91 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Wix?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Wix Reviews

John B.

Powerful product

Likeliness to Recommend

Pros

Yasin O.

Average product.

Likeliness to Recommend

Pros

Cons

Easy to use. Better features. Better from Wordpres

Likeliness to Recommend

Pros

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Feature Ratings

Standard Templates

Social Media Integration

Web Publishing Capabilities

Management Interface

Content Repository

Content Workflow Management

Content Security

Multi Channel Support

Analytics and Reporting

E-Commerce Integration

Translation Facilitation

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Quality of Features

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training