
What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
90 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Acts with Integrity
- Efficient Service
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Design Optimization
Graphics Editing
Import and Export Capabilities
Generative Design
Content Library
Accessibility Checks
Collaboration Tools
Multi-Device Support
Multi-Need Content Support
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Business Value Created
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Also Featured in...
Wix Reviews
Jasmine S.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2024
Wix: Where Creativity Meets Simplicity
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix has become our go-to for building sleek, functional websites quickly. For a marketing agency like ours, it’s invaluable to have a platform that bridges creativity and efficiency. With its drag-and-drop interface, customizable templates, and built-in tools, Wix lets us create client websites that look like a million bucks without needing a developer on call.
What is your favorite aspect of this product?
The ease of design customization stands out. With tools like Wix ADI (Artificial Design Intelligence), we can create a baseline site in minutes and then tweak it to perfection. The SEO tools are another lifesaver, helping us optimize pages without needing third-party plugins. And the app marketplace is a treasure trove—adding features like live chat, booking forms, or even e-commerce functionality is as simple as a click.
What do you dislike most about this product?
Its mobile site editor could use some polish.
What recommendations would you give to someone considering this product?
Wix has been a game-changer for our client offerings. It’s allowed us to deliver high-quality websites quickly, freeing up resources for other creative endeavors. The flexibility of the platform means we can cater to a wide range of industries, from fashion brands to tech startups. On the agency side, it’s given us a dynamic platform to showcase our own work, boosting our online presence and attracting new clients.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.

Ravi B.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Vendor Selection and Purchasing
Submitted Dec 2024
Creative and beginner friendly
Likeliness to Recommend
What differentiates Wix from other similar products?
It's stand out for its intuitive drag and drop builder offering unmatched creative freedom.
What is your favorite aspect of this product?
The seamless user interface and pre designed templates
What do you dislike most about this product?
Limited for developers seeking greater backend control
What recommendations would you give to someone considering this product?
Wix is ideal for small business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Viraj S.
- Role: Finance
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2024
Easy and intuitive to use
Likeliness to Recommend
What differentiates Wix from other similar products?
Intuitive, easy to use with a massive library
What is your favorite aspect of this product?
Design library
What do you dislike most about this product?
Lack of customization
What recommendations would you give to someone considering this product?
Great for standard designs
Pros
- Reliable
- Respectful
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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