
What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
90 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 84%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Acts with Integrity
- Efficient Service
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Design Optimization
Graphics Editing
Import and Export Capabilities
Generative Design
Content Library
Accessibility Checks
Collaboration Tools
Multi-Device Support
Multi-Need Content Support
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Business Value Created
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Availability and Quality of Training
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Wix Reviews

Endiong O.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Mar 2025
Easy to Use, but Limited for more Customization
Likeliness to Recommend
What differentiates Wix from other similar products?
Extensive App Market – Provides add-ons for eCommerce, bookings, and marketing
What is your favorite aspect of this product?
My favorite aspect of Wix is its ease of use and design flexibility. The drag-and-drop editor allows anyone to create a professional-looking website without coding, while features like Wix ADI (Artificial Design Intelligence) help beginners get started quickly
What do you dislike most about this product?
Template Lock-In – Once you choose a template, you can’t switch without rebuilding the site
What recommendations would you give to someone considering this product?
Optimize for Performance & SEO
Pros
- Enables Productivity
- Reliable
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Commodity Features
- Less Inspiring
Please tell us why you think this review should be flagged.
Cheptiony M.
- Role: Consultant
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Feb 2025
Modern, clean and AI powered website builder
Likeliness to Recommend
What differentiates Wix from other similar products?
Its easy to use and requires no coding experience
What is your favorite aspect of this product?
AI website writing feature
What do you dislike most about this product?
The cost is very high per year
What recommendations would you give to someone considering this product?
Start with the light package in order to evaluate if the product is fit for you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Vendor's Interest First
- Charges for Enhancements
Please tell us why you think this review should be flagged.

Erick C.
- Role: Public Sector
- Industry: Apparel
- Involvement: End User of Application
Submitted Feb 2025
Fast and user friendly.
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix is a widely recognised leader in Web site design. Once familiar with the product, spinning up a new website is fairly easy and straightforward.
What is your favorite aspect of this product?
Usability. Learning the application might take a few days, but it's straightforward and simple to use.
What do you dislike most about this product?
It's ability to connect to real wholesalers in Europe. This seems to be great for the US market, but its really poor for Europe.
What recommendations would you give to someone considering this product?
Excellent product which is a breeze to use, but if you are Europe based and looking for wholesaler integration, be aware that the choice is limited.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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