
What is Wix?
Wix.com is a leading cloud-based development platform with millions of users worldwide. We make it easy for everyone to create a beautiful, professional web presence. Promote your business, showcase your art, set up an online shop or just test out new ideas. The Wix website builder has everything you need to create a fully personalized, high-quality free website.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
90 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 89%
- Strategy & Innovation:
- 84%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Wix?
Pros
- Acts with Integrity
- Efficient Service
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Design Optimization
Graphics Editing
Import and Export Capabilities
Generative Design
Content Library
Accessibility Checks
Collaboration Tools
Multi-Device Support
Multi-Need Content Support
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Business Value Created
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Also Featured in...
Wix Reviews

Henry R.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
Wix is a user-friendly website builder .
Likeliness to Recommend
What differentiates Wix from other similar products?
Extensive Design Flexibility: Wix offers over 800 customizable templates and an intuitive drag-and-drop editor, allowing users to create highly personalized websites without coding. This level of customization surpasses many competitors.
What is your favorite aspect of this product?
One of my favorite aspects of Wix is its intuitive drag-and-drop editor. This feature makes it incredibly easy for users—especially beginners—to design a professional-looking website without any coding knowledge. The ability to fully customize layouts, fonts, images, and even animations in real time offers a lot of creative freedom.
What do you dislike most about this product?
One of the biggest downsides of Wix is its pricing structure. While it offers a lot of features, its premium plans can feel pricey, especially for users running smaller projects or personal websites. Additionally, once you choose a template, you can’t switch to a new one without rebuilding your site, which limits flexibility if you want a fresh design later.
What recommendations would you give to someone considering this product?
Start with the Free Plan: Test Wix's features and interface using its free plan to ensure it meets your needs before committing to a premium subscription.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Fair
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SURAJ K.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Jan 2025
"Great tool, but could use more customization."
Likeliness to Recommend
What differentiates Wix from other similar products?
Wix is ideal for individuals and businesses seeking an all-in-one platform that combines ease of use with robust design and functionality, without needing advanced technical skills. It's particularly well-suited for small businesses, freelancers, and creatives who value design flexibility and modern features.
What is your favorite aspect of this product?
Whether you're starting a blog, a small business, or an online store, Wix grows with you. Its scalability and variety of features make it a strong option for users at any stage of their online journey. In short, Wix's standout quality is how it caters to a wide range of users—from complete beginners to experienced developers—without compromising on creativity or functionality.
What do you dislike most about this product?
The biggest drawback of Wix is its lack of template switching flexibility—once you select a template and publish your site, you can’t change it without rebuilding the entire website. This limitation can be frustrating for users who want to refresh their site’s look without starting from scratch. Additionally, while its customization options are extensive, the freedom can sometimes feel overwhelming for beginners, and the platform’s pricing can become expensive for advanced features or larger sites.
What recommendations would you give to someone considering this product?
If you're considering Wix, start by defining your website's purpose and future scalability needs. Explore its vast library of templates and test the free plan to familiarize yourself with its drag-and-drop editor and features. Take advantage of the Wix ADI if you're a beginner or short on time, but if you have technical skills, explore Velo for more customization. Be mindful that you can’t switch templates after publishing, so choose carefully. Finally, compare pricing plans to ensure you select the one that best fits your long-term goals, especially if you need e-commerce or advanced functionalities.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
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