
What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Synchronization and Replication
Exception Handling and Notifications
Data Quality Profiling and Cleansing
API Management and Orchestration
Metadata Management
Data Virtualization
Administrative Features
Batch Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews

Oyemomi M.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Easy Automation for Seamless Workflow Integration
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is different from other tools because it’s easy to use and doesn’t require coding. It lets anyone automate tasks between different apps with just a few clicks. Zapier has many ready-to-use integrations, so you don’t need to build anything from scratch. It’s also affordable for businesses of all sizes, making it a great choice for companies looking for quick and simple automation.
What is your favorite aspect of this product?
My favorite aspect of Zapier is how easy it makes automating tasks between different apps without any coding. The simple drag-and-drop interface allows you to set up workflows quickly, saving time and reducing manual work.
What do you dislike most about this product?
What I dislike most about Zapier is the limited task allowances on lower-tier plans. For businesses with a high volume of automation, tasks can run out quickly.
What recommendations would you give to someone considering this product?
If you're considering Zapier, I recommend starting with a free trial or a lower-tier plan to see if it meets your needs. Make sure to check the app integrations that are most relevant to your business before committing. If you're automating high-volume tasks, consider the Team or Company plans for more tasks and advanced features. Also, be mindful of the task limits to avoid unexpected costs. Overall, Zapier is great for simple to moderately complex workflows, but it may not be the best choice for very complex integrations or large-scale automation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.

Evans F.
- Role: Information Technology
- Industry: Shipping
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
User-friendly automation tool
Likeliness to Recommend
What differentiates Zapier from other similar products?
1. Extensive App Integrations: Zapier supports over 5,000 apps, making it one of the most versatile automation platforms for connecting a wide range of tools. 2. No-Code Interface: Its user-friendly, no-code setup makes it accessible to users without technical expertise, allowing quick automation without writing any code. 3. Flexible Multi-Step Workflows: Zapier enables complex multi-step automations; offering more customization compared to many competitors.
What is your favorite aspect of this product?
My favorite aspect of Zapier is its ease of use with the no-code interface, which allows anyone to quickly set up automations without needing technical knowledge. It makes workflow automation accessible to everyone.
What do you dislike most about this product?
What I dislike most about Zapier is its limited customization options in more complex workflows, which can make advanced automations feel a bit restrictive compared to other platforms.
What recommendations would you give to someone considering this product?
1. Start with simple workflows to get comfortable with the platform before diving into more complex automations. 2. Check app compatibility to ensure the tools you use are supported by Zapier. 3. Upgrade to a paid plan if you need more advanced features or a higher task limit.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.

Eric W.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Enhance Data Integration with Zapier
Likeliness to Recommend
What differentiates Zapier from other similar products?
Other automation tools demand coding skills, however, Zapier is no-code software. We can do executions and integration without having technical expertise. This factor makes it adaptable among a wide range of users from beginners to experts. It integrates across thousands of multiple applications, and this wide ecosystem sets it apart.
What is your favorite aspect of this product?
Its no-code automation is one of my likings. It permits us to generate complex workflow even demanding a single work of coding, thus creating ease for novices. Its drag-and-drop interface helps in making the routes of automation simple and accessible for all. Such a level of accessibility empowers us to streamline our workflow, save a lot of our precious time, and boost our productivity without requiring technical experts.
What do you dislike most about this product?
Its automation usually fails due to certain issues like changes in API, problems in connectivity, and errors in the content. Though it provides notifications about any error troubleshooting these errors gains more time than required.
What recommendations would you give to someone considering this product?
Considering Zapier as an automation and integration is a worthy decision. For best automation experience, before diving into it, first asses your tasks and steps you want to be automated. This will guide you on whether it fits in this way or not or which way it would align best with your workings.
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Respectful
Please tell us why you think this review should be flagged.
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