Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

136 Reviews Write a Review

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What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Synchronization and Replication

Exception Handling and Notifications

Data Quality Profiling and Cleansing

API Management and Orchestration

Metadata Management

Data Virtualization

Administrative Features

Batch Integration

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Matt O.

Role: Operations
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

The Go-To product for making my job more efficient

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

The breadth of applications available within the platform make Zapier our go-to product for making all of our business processes significantly more efficient.

What is your favorite aspect of this product?

The real-time testing: being able to program something and test immediately with real-time data and with the confidence that nothing will 'break'.

What do you dislike most about this product?

Being limited in the number of 'Paths' I can program within a zap.

What recommendations would you give to someone considering this product?

Make sure that the application you're using (whether it's a CRM, ad platform, email service, etc) is already supported by Zapier.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Jordan S.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Zapier Expands Our Capabilities!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is extremely unique in that it has procured thousands of integration of products that normally don't "talk" to each other. It's a trusted connection source that leverages our marketing agencies capabilities ten fold.

What is your favorite aspect of this product?

My favorite aspect of Zapier is the ease of integration from so many different products. When I go to connect a new product or software, the walkthrough experience is extremely easy. Zapier empowers my agency to do more internally and externally. We primarily use it for internal notifications and for automation processes between our websites and email/other marketing avenues.

What do you dislike most about this product?

There's not much I dislike about Zapier. It does the job it's supposed to do almost flawlessly. The issues i've experience have been on the side of the platforms/software being integrated, not Zapier.

What recommendations would you give to someone considering this product?

For someone recommending Zapier, I would say think creatively. There are millions of things Zapier does that enable you to do what you could not do before. Do you want to get an email notification when someone fills out an email lead form? Do you want an automated text message to go out when someone chats on our website's chatbox? This software enables you to do the "impossible."

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Unique Features

João Pedro A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

An amazing product that helps system integrations

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier it's clearly the market leader in this product types. No other product as as much features and integrations as Zapier

What is your favorite aspect of this product?

The amount of integrations and the scalability.

What do you dislike most about this product?

sometimes it can get a bit confusing for new users.

What recommendations would you give to someone considering this product?

Test it, if you need to integrate two systems Zapier it's the best and most affordable way

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Matt O.

The Go-To product for making my job more efficient

Likeliness to Recommend

Pros

Jordan S.

Zapier Expands Our Capabilities!

Likeliness to Recommend

Pros

João Pedro A.

An amazing product that helps system integrations

Likeliness to Recommend

Pros

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Feature Ratings

Real Time Integration

iPaaS

Data Security

Synchronization and Replication

Exception Handling and Notifications

Data Quality Profiling and Cleansing

API Management and Orchestration

Metadata Management

Data Virtualization

Administrative Features

Batch Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support