Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

136 Reviews Write a Review

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What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Synchronization and Replication

Exception Handling and Notifications

Data Quality Profiling and Cleansing

API Management and Orchestration

Metadata Management

Data Virtualization

Administrative Features

Batch Integration

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jul 2022

Fantastic product! Needs more refinement.

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Reliable
Trustworthy
Efficient Service

Cons

Charges for Enhancements
Commodity Features
Vendor Friendly Policies

Anish A.

Role: Information Technology
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Solid for your Automation Needs

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

It works seamlessly with a BUNCH of applications through their API, no code skills are required and it is easy to teach and delegate to team members. We use it for more and more stuff every month.

What is your favorite aspect of this product?

Automate email marketing, sync with invoice sending, and outperform Facebook IA with our system based on zapier and Facebook sync. It's both increasing our value proposition and reducing costs.

What do you dislike most about this product?

Some small startups are not in sync with Zapier integrations. Also for scalability of massive operations, it's not the cheapest option since its billing is based on the volume of operations.

What recommendations would you give to someone considering this product?

You need to think about processes first but be very agile, also you need low-scale operations, you cannot automate operations with millions of actions inexpensively

Pros

Helps Innovate
Caring
Acts with Integrity
Generous Negotitation

Anal P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Best in Class in Automating Workflows, Manual Task

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Well the Integrations available with Zapier are far ahead than that of other Similar or competitors and Also Zapier is very easy to use due to its easy UI and it has increased our productivity by decreasing manual working time for us.

What is your favorite aspect of this product?

The integrations available at Zapier are one of the best and it is one of the best thing as it helps automate most of of my Manual work and helps me reduce time. It has been very helpful to generate and track leads coming from different sources by integrating the stuffs.

What do you dislike most about this product?

There is no such dislike feature in Zapier. It is one of the best in business.

What recommendations would you give to someone considering this product?

Timely API calls can help everyone. It is something which Zapier can look at. Other than all great.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zapier

What is Zapier?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Fantastic product! Needs more refinement.

Likeliness to Recommend

Pros

Cons

Anish A.

Solid for your Automation Needs

Likeliness to Recommend

Pros

Anal P.

Best in Class in Automating Workflows, Manual Task

Likeliness to Recommend

Pros

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Feature Ratings

Real Time Integration

iPaaS

Data Security

Synchronization and Replication

Exception Handling and Notifications

Data Quality Profiling and Cleansing

API Management and Orchestration

Metadata Management

Data Virtualization

Administrative Features

Batch Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support