Zapier Customer Reviews 2025 | SoftwareReviews

Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

136 Reviews Write a Review

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What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Synchronization and Replication

Exception Handling and Notifications

Data Quality Profiling and Cleansing

API Management and Orchestration

Metadata Management

Data Virtualization

Administrative Features

Batch Integration

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Alex G.

Role: Operations
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2024

Simple yet powerful automation tool!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier's unique selling point is its ease of use and versatility. It allows users to connect various apps and automate tasks without requiring extensive technical knowledge. This makes it a popular choice for businesses and individuals looking for a simple yet powerful automation tool.

What is your favorite aspect of this product?

My favorite aspect would be its ability to streamline repetitive tasks and increase efficiency. The idea of automating mundane chores and freeing up time for more creative or strategic work is incredibly appealing.

What do you dislike most about this product?

One potential drawback could be the learning curve for those who are not tech-savvy. While Zapier is designed to be user-friendly, it might require some initial effort to understand the concepts and build complex workflows. Additionally, some users have mentioned that the platform can become overwhelming with a large number of integrations and automations.

What recommendations would you give to someone considering this product?

Zapier is a versatile automation tool that can streamline repetitive tasks. To get the most out of it, start small, leverage the community, carefully consider pricing and integrations, and be aware of potential limitations. By following these tips, you can effectively use Zapier to increase efficiency and productivity in your workflow.

Pros

Helps Innovate
Reliable
Enables Productivity
Unique Features

Thomas W.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Zapier has saved us with simple integrations!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is cost-efficient and easy to use. It allows you to "code" without knowing how to actually code. The simplicity of connecting multiple applications is fantastic!

What is your favorite aspect of this product?

The number of platforms that Zapier can connect! It's been amazing to use as we continue to grow and scale our business.

What do you dislike most about this product?

Sometimes very specific tasks that we want to automate aren't possible and we have to go in a different direction to find a solution.

What recommendations would you give to someone considering this product?

If you have a sizable tech stack, this is a critical piece to that to connect everything for automation purposes.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Jennifer S.

Role: C-Level
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Universally Acclaimed By Businesses For A Reason

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Without overly complex code and backend information, Zapier is incredibly simple to implement. As bootstrapped start up founders, we were able to have admin support integrate Zapier into our infrastructure rather than expensive engineers that could be focused on other areas to develop our app.

What is your favorite aspect of this product?

The incredibly intuitive and simple dashboard to create your integrations with easy clicks to add accounts was an absolute lifesaver and cost savings to our business

What do you dislike most about this product?

I can't think of one thing I dislike

What recommendations would you give to someone considering this product?

Create a list of the programs you utilize and compare it to Zapier's integration list. You'll find it's very inclusive. Spend 10 minutes watching YouTube videos on how to utilize Zapier and you'll see why it's favored so highly in the tech and business community.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Alex G.

Simple yet powerful automation tool!

Likeliness to Recommend

Pros

Thomas W.

Zapier has saved us with simple integrations!

Likeliness to Recommend

Pros

Jennifer S.

Universally Acclaimed By Businesses For A Reason

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Data Security

Synchronization and Replication

Exception Handling and Notifications

Data Quality Profiling and Cleansing

API Management and Orchestration

Metadata Management

Data Virtualization

Administrative Features

Batch Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support