
What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Synchronization and Replication
Exception Handling and Notifications
Data Quality Profiling and Cleansing
API Management and Orchestration
Metadata Management
Data Virtualization
Administrative Features
Batch Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews

Sophia C S.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2022
The best to integrate and automate.
Likeliness to Recommend
What differentiates Zapier from other similar products?
We require tools to interact with one another, and rather than requiring manually written connections, we can frequently plug our software into Zapier and have it execute our processes fast and easily. Using Zapier, we save thousands of man-hours every month. We can integrate many technologies (Google Suite / Slack / Insided / Zendesk / SFDC / Pandadoc, etc.) quickly and simply. I can automate a lot of my work, so I can complete a job and know it's been checked in and sent to the appropriate coworkers without having to stop and double-check.
What is your favorite aspect of this product?
Zapier allows you to link the most popular online software solutions, saving our staff thousands of hours each month. The platform's simplicity and ease of use appeal to me. It enables me to quickly connect several software points together. It integrates with a plethora of apps via its API, requires no technical knowledge, and is simple to train and delegate to team members. Every month, we utilize it for more and more tasks.
What do you dislike most about this product?
Some small businesses are experiencing issues with Zapier integrations. Furthermore, because its pricing is based on the amount of activities, it is not the cheapest solution for the scalability of huge operations. It is heavily reliant on third-party software and the features it provides. Many methods work, but only if you know what you're searching for and where to look for it. Setup can be difficult, and the separate tools are not completely integrated into the system, making it difficult to set up and maintain at times.
What recommendations would you give to someone considering this product?
This program is highly intuitive and does not require extensive coding experience; yet, you must think about the processes; it is also very agile; nonetheless, it requires limited-scale operations; it cannot automate operations with millions of activities at low cost.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Laura M. B.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Fantastic to automate your daily task.
Likeliness to Recommend
What differentiates Zapier from other similar products?
We're using Zapier to generate form data that will be transmitted to a website for gathering. Our field operators fill out forms, which are then sent through Zapier to a document where we can view the collected data. At my firm, we've recently reduced human efforts around repetitive chores and are doing a lot of automation with Zapier API calls and automations. It has been particularly focused on data primarily and its integrations have assisted us in recovering data more quickly, it has been my go-to tool for automating my procedures.
What is your favorite aspect of this product?
Zapier is easy and is the best tool to automate your exhausting daily task and make it happen on its own. Zapier has helped me integrate and automate many marketing automation tools in my company. It has helped me shorten my work by eliminating manual intervention, with Zapier in your suite of solutions, no knowledge of code or programming languages is required to automate work across a wide range of applications and services. It is reliable and cost-effective especially when compared to adding staff or hiring custom development.
What do you dislike most about this product?
As the use of the marketing automation tool includes a lot of data moving back and forth, the degree of integrations and the limit of available APIs should be expanded. It would be fantastic if Zapier expanded its API matching capabilities so that we could have an end-to-end task in Zapier. There are a few highly specialized use situations that necessitate innovative solutions, complicating Zap construction and maintenance.
What recommendations would you give to someone considering this product?
If you require workflow automation, I recommend you to give Zapier a try, relying on Zapier capabilities has been one of the finest decisions we've made; honestly, it's a terrific integration solution and one of the only ones we could discover that would match our demands data collecting requirements.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Kevin G.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Fantastic automation tool.
Likeliness to Recommend
What differentiates Zapier from other similar products?
I needed to save time while publishing between two apps, such as YouTube to WordPress or Stripe to WaveApps. Zapier has been a huge assistance to me. They automate some of the tedious tasks I perform so that I don't have to worry about them. I can conduct end-to-end automation, and I was also able to integrate Eventbrite and Zoom, delivering calendar alerts to clients who registered for workshops. We also link forms to Google Sheets so that my clients may categorise data.
What is your favorite aspect of this product?
I appreciate Zapier simple "step by step" guide, i can claim that connecting the dots makes my life easier than anything else. The user interface is fantastic since it allows me to develop complicated interactions and connect to a variety of services. It solves a lot of difficulties for me, the finest thing is that the number of connections between programs is limitless, as is the user's imagination.
What do you dislike most about this product?
I didn't like that the search filter wasn't as efficient as it should be. The recovery part is also not appropriate, as in the case where some zaps fail and the location of the failure is not displayed exactly but it does show areas that can be significantly improved and it is better to provide error codes and documentation, i keep getting warnings that there may be a problem with automation, but it's still working, i think this is more related to the Youtube API than Zapier.
What recommendations would you give to someone considering this product?
I have been able to save time on many manual tasks that would normally slow everything down, it's great for productivity and I recommend it to colleagues and fellow entrepreneurs it's easy to use and you can connect the dots with many apps, your sky is the limit for thinking.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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