What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Synchronization and Replication
Exception Handling and Notifications
Data Quality Profiling and Cleansing
API Management and Orchestration
Metadata Management
Data Virtualization
Administrative Features
Batch Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Miriam B.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2023
Excellent for integrating data and automating task
Likeliness to Recommend
What differentiates Zapier from other similar products?
It simplifies my job by utilizing automation, and the data is sent to a CRM, resulting in increased profits for the company. Zapier automates the transmission of contact records to a partner company for real-time phone communication. Zapier is my right hand when it comes to connecting submissions from Paperform to my Airtable base. I need to employ a highly difficult and long questionnaire in Paperform, but Zapier straightforward UI makes it so much easier.
What is your favorite aspect of this product?
Zapier, which includes both default and configurable capabilities, is exceedingly simple to set up and links to so many services flawlessly that it makes sending data to various apps insanely simple. I required some extra connectors while designing a no-code platform to make the majority of my website self-contained. I discovered Zapier with a few clicks and realized it could combine everything I needed (in this example, Airtable, Softr, and Paperform).
What do you dislike most about this product?
Some app endpoints are quite restrictive, requiring you to construct a Zap for each piece or account you wish to automate; for those automations, we still have to write bespoke code. If you've never used an automation tool before, it might be difficult to comprehend at first. Sometimes the triggers can be difficult to understand, but this is generally due to a data issue with the built-in app rather than Zapier.
What recommendations would you give to someone considering this product?
Zapier is an excellent tool for automating Salesforce, ActionNetwork, Slack, Email, and Airtable. It's an essential tool for more extensive automation (as opposed to native Airtable automation, for example). I especially appreciate how simple troubleshooting is using the Zap History tool. We may use Zapier to send data from online forms to various databases and backends, reducing laborious copy and paste and heavy lifting for employees.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Sumit Y.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Simple, powerful automation for everyday tasks
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier stands out for its ease of use — no coding needed, a huge library of app integrations, and a clean UI. It’s built for non-tech users to automate tasks in minutes, which makes it super popular among startups and solo users.
What is your favorite aspect of this product?
I really like how easy Zapier makes automation — you can set up workflows in minutes without writing a single line of code. It just works, and that’s what makes it so powerful.
What do you dislike most about this product?
Sometimes it feels a bit limited when you need more complex logic or conditions — and the advanced features are behind a paywall. It’s great for simple tasks, but scaling can get tricky or expensive.
What recommendations would you give to someone considering this product?
Start with the free plan to see how it fits your workflow. Keep it simple at first, then slowly build more advanced zaps as you get comfortable. And always double-check your triggers — one small error can mess up the whole flow!
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Less Transparent
Please tell us why you think this review should be flagged.
Tableau M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Detailed in Handling Data Issues
Likeliness to Recommend
What differentiates Zapier from other similar products?
The integration of every database is something the app has streamlined The intelligent analytics approach from this app is intuitive
What is your favorite aspect of this product?
The paramagnetic communication system from this app
What do you dislike most about this product?
The rational data intelligence system required is well accustomed
What recommendations would you give to someone considering this product?
Very magnificent and precise
Pros
- Helps Innovate
- Saves Time
- Respectful
- Altruistic
Please tell us why you think this review should be flagged.
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