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Zoho

Zoho Campaigns

Composite Score

8.9 /10

CX Score

9.3 /10

72 Reviews Write a Review

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What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

1 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

2% Negative

2% Neutral

96% Positive

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 84

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Campaign Management

Text Messaging

Basic Reporting and Analytics

Contact Database

Surveys and Polling

Content Authoring

Segmentation

Dynamic Content

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Karley D.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Zoho Campaigns is the best.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

It differs from other programs because it can be integrated into other platforms very easily.

What is your favorite aspect of this product?

Continuous enhancement in the product's features due to a wide range of alternatives accessible. Comparisons may be drawn between the software I used in 2009 and the current version. In terms of new functionality, the platform has undergone a major overhaul, with a new appearance and feel. For small and medium-sized businesses, this is one of the greatest Indian-based platforms.

What do you dislike most about this product?

The platform might be a little sluggish at times. When it's sluggish, it's a tremendous nuisance to deal with. On the platform, some of the templates appear nice, while others have problems. Specifically, email platform compatibility should be increased.

What recommendations would you give to someone considering this product?

Email marketing campaigns for businesses are something I'd highly endorse.

Pros

Efficient Service
Effective Service
Saves Time
Client Friendly Policies

Emily R.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Email marketing it makes one's business go better

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho is very easy to use and cheap. Ideal for SMEs because costs are low and boarding for internal staff is also easy. Applications are well integrated. Invoices created in CRM are available at Zoho Books for the financial team to view, staff added to Zoho People are available in all other applications to provide easy access.

What is your favorite aspect of this product?

With Zoho campaigns I can easily use premium email templates without entering strict codes and setting up campaigns is not easy at once. I also use other Zoho mail services, Zoho wiki. These are great. And in the free version we can send 10k emails which is great

What do you dislike most about this product?

Zoho One is not created for big companies, once the company is grown, most Zoho apps will start to create a problem. The Zoho one applications are designed to deliver the most common usage conditions from all domains and do not cover the individual needs of the organization. There is not much space for customization that is much needed in large companies. So, I can use one Zoho while I am a small to medium company.

What recommendations would you give to someone considering this product?

At affordable prices, Zoho campaigns are ready for new startups and small businesses. Email marketing will no longer be a problem for you. The templates are amazing and will definitely help in finding loyal customers. It may slow down sometimes, but for the price you pay, you get what you want.

Pros

Reliable
Trustworthy
Effective Service
Saves Time

Kevin A.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Not what I needed from a Business Standpoint

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

I think that Zoho, in general, is know for their business-only focus and doesn't really integrate with other types of fields. So, for business Zoho makes sense for small business owners there are better.

What is your favorite aspect of this product?

I liked how I could track and report customer data within Zoho.

What do you dislike most about this product?

I couldn't integrate with the other software I needed to keep my system going on the right track.

What recommendations would you give to someone considering this product?

I would stay about from this if you are a small business owner. I would consider the free trial but even then, I think there are better software programs out there for marketing project manamgent.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Leverages Incumbent Status
Inhibits Innovation
Slower Product Innovation

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Data Quadrant Champion

Zoho Campaigns Ratings

90 Likeliness to Recommend

94 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Surveys and Polling Ability to survey customers and gather feedback.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Karley D.

Zoho Campaigns is the best.

Likeliness to Recommend

Pros

Emily R.

Email marketing it makes one's business go better

Likeliness to Recommend

Pros

Kevin A.

Not what I needed from a Business Standpoint

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Campaign Management

Text Messaging

Basic Reporting and Analytics

Contact Database

Surveys and Polling

Content Authoring

Segmentation

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Availability and Quality of Training