
In Partnership With SelectHub

What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
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In Partnership With SelectHub
Zoho Campaigns Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zoho Campaigns.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
4
Since last award
94 Plan to Renew
5
Since last award
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
Campaign Management
Basic Reporting and Analytics
Text Messaging
Surveys and Polling
Content Authoring
Contact Database
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Zoho Campaigns Reviews
Luule M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
The customer care team provides ample support
Likeliness to Recommend
What is your favorite aspect of this product?
Everything about ZOHO is commendable, but what stands out for me is its user-friendliness and the analytics of the emails we send. It's crucial to understand which content resonates most with your target audience. The implementation is straightforward, and it's easy to use and analyze. Their customer support team is prompt and efficient, striving to resolve queries as soon as possible. ZoHo is packed with features. We can categorize different types of customers, analyze their email opening behavior, and much more. Integration is a breeze, whether it's with LinkedIn or any other social media platform.
What do you dislike most about this product?
We've been utilizing Zoho campaigns for over two years and have become quite accustomed to the platform. It's serving us well at present, but there was one feature that initially posed a challenge: the domain verification process. It's slow and quite bothersome, and it's an area where the company needs to focus its attention. The platform tends to slow down and exhibit signs of glitches when handling heavy programs or campaigns. I could be mistaken, but this is an issue we've encountered since we began using it, and it persists to this day.
What recommendations would you give to someone considering this product?
Zoho Campaigns aids us in producing higher-quality work with less effort, thanks to its customizable email templates and automation features. Beyond email marketing, it also serves us well in crafting, initiating, and managing our social media posts and campaigns. And this is why I recommend the tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Shailendra Kumar S.
- Role: Vendor Management
- Industry: Manufacturing
- Involvement: Vendor Management and Renewal
Submitted Feb 2023
Zoho software review
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Its quiet economical and best from other
What is your favorite aspect of this product?
It's user friendly interface
What do you dislike most about this product?
Not found any
What recommendations would you give to someone considering this product?
Go fo this sofware
Pros
- Helps Innovate
- Continually Improving Product
- Altruistic
- Acts with Integrity
Please tell us why you think this review should be flagged.
Sheryl C.
- Role: Human Resources
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
Effective Scheduling and Quicker Campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
You won't find better email marketing tools than Zoho. In addition to the responsive design possibilities offered by Zoho, the platform also allows for the sending of personalized messages, which may be used to win over new and returning clients. It provides a number of customizable form templates that may be used for a variety of campaigns. It allows you to conduct split-tests to see which marketing strategy works best. Easy customization is provided through a variety of pre-made, user-friendly templates.
What is your favorite aspect of this product?
Our issues with bulk email marketing, managing leads, and maintaining a client database have all been resolved thanks to this. It has helped save time by giving access to multiple pre-made email formats. It has been useful for sending out mass campaign-related messages to customers.
What do you dislike most about this product?
The API Connections have a problem. There is a need for newsletter software with more robust features and simpler interfaces. It's cumbersome and slow. The campaign module and the customer relationship management system do not work well together. The vast majority of emails sent to customers end up in their spam folders.
What recommendations would you give to someone considering this product?
Successful, content-rich campaigns were made easier with the help of Zoho Campaigns. The quickness with which campaigns may be scheduled, even at inconvenient times or with Do Not Disturb activated, is excellent.
Pros
- Enables Productivity
- Effective Service
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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