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Zoho Campaigns Logo
Zoho

Zoho Campaigns

Composite Score
8.9 /10
CX Score
9.2 /10
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Category
Zoho Campaigns
8.9 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

4
Since last award

94 Plan to Renew

5
Since last award

90 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

2% Negative
2% Neutral
96% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 84

Email Delivery

89

Sales Intelligence & Conversion Rates

87

Auto-Responders

86

Campaign Management

86

Basic Reporting and Analytics

85

Text Messaging

85

Surveys and Polling

84

Content Authoring

84

Contact Database

84

Segmentation

83

Dynamic Content

82

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

86

Usability and Intuitiveness

86

Product Strategy and Rate of Improvement

85

Vendor Support

85

Ease of IT Administration

85

Breadth of Features

83

Quality of Features

83

Ease of Customization

80

Availability and Quality of Training

79

Ease of Data Integration

79

Zoho Campaigns Reviews

Luule M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

The customer care team provides ample support

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

Everything about ZOHO is commendable, but what stands out for me is its user-friendliness and the analytics of the emails we send. It's crucial to understand which content resonates most with your target audience. The implementation is straightforward, and it's easy to use and analyze. Their customer support team is prompt and efficient, striving to resolve queries as soon as possible. ZoHo is packed with features. We can categorize different types of customers, analyze their email opening behavior, and much more. Integration is a breeze, whether it's with LinkedIn or any other social media platform.

What do you dislike most about this product?

We've been utilizing Zoho campaigns for over two years and have become quite accustomed to the platform. It's serving us well at present, but there was one feature that initially posed a challenge: the domain verification process. It's slow and quite bothersome, and it's an area where the company needs to focus its attention. The platform tends to slow down and exhibit signs of glitches when handling heavy programs or campaigns. I could be mistaken, but this is an issue we've encountered since we began using it, and it persists to this day.

What recommendations would you give to someone considering this product?

Zoho Campaigns aids us in producing higher-quality work with less effort, thanks to its customizable email templates and automation features. Beyond email marketing, it also serves us well in crafting, initiating, and managing our social media posts and campaigns. And this is why I recommend the tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shailendra Kumar S.

  • Role: Vendor Management
  • Industry: Manufacturing
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Feb 2023

Zoho software review

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

Its quiet economical and best from other

What is your favorite aspect of this product?

It's user friendly interface

What do you dislike most about this product?

Not found any

What recommendations would you give to someone considering this product?

Go fo this sofware

Pros

  • Helps Innovate
  • Continually Improving Product
  • Altruistic
  • Acts with Integrity

Sheryl C.

  • Role: Human Resources
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Effective Scheduling and Quicker Campaigns

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

You won't find better email marketing tools than Zoho. In addition to the responsive design possibilities offered by Zoho, the platform also allows for the sending of personalized messages, which may be used to win over new and returning clients. It provides a number of customizable form templates that may be used for a variety of campaigns. It allows you to conduct split-tests to see which marketing strategy works best. Easy customization is provided through a variety of pre-made, user-friendly templates.

What is your favorite aspect of this product?

Our issues with bulk email marketing, managing leads, and maintaining a client database have all been resolved thanks to this. It has helped save time by giving access to multiple pre-made email formats. It has been useful for sending out mass campaign-related messages to customers.

What do you dislike most about this product?

The API Connections have a problem. There is a need for newsletter software with more robust features and simpler interfaces. It's cumbersome and slow. The campaign module and the customer relationship management system do not work well together. The vast majority of emails sent to customers end up in their spam folders.

What recommendations would you give to someone considering this product?

Successful, content-rich campaigns were made easier with the help of Zoho Campaigns. The quickness with which campaigns may be scheduled, even at inconvenient times or with Do Not Disturb activated, is excellent.

Pros

  • Enables Productivity
  • Effective Service
  • Helps Innovate
  • Continually Improving Product

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