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Zoho

Zoho Marketing Plus

Composite Score

8.0 /10

CX Score

8.3 /10

14 Reviews Write a Review

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What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform for marketing teams. Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.

Company Details

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Zoho Marketing Plus Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Marketing Plus?

0% Negative

6% Neutral

94% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Feature Ratings

Average 87

Marketing Operations Management

Marketing Asset Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Campaign Management

Community Marketing Management

Mobile Marketing Management

Social Media Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Vendor Capability Ratings

Average 87

Ease of Implementation

Quality of Features

Availability and Quality of Training

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Product Strategy and Rate of Improvement

Business Value Created

Also Featured in...

Marketing Platforms - Midmarket

Score 8.0

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Zoho Marketing Plus Reviews

Somya A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Zoho Marketing Plus: A Unified, User-Friendly

Likeliness to Recommend

10 /10

What differentiates Zoho Marketing Plus from other similar products?

Zoho Marketing Plus stands out by offering a unified platform for email, social, SMS, webinars, and more—all in one place. Unlike other tools that require multiple integrations, it gives a seamless workflow for planning, executing, and analyzing campaigns. Plus, the collaboration features make it great for teams.

What is your favorite aspect of this product?

My favorite aspect is the all-in-one dashboard—it lets me manage campaigns across channels without switching tools.

What do you dislike most about this product?

If I had to choose one area for improvement, it would be streamlining the initial setup—there’s a lot of functionality, so it takes a little time to explore everything.

What recommendations would you give to someone considering this product?

I’d recommend taking full advantage of the integrated tools—email, social, SMS, and more—all in one place. Also, explore the automation features early on to save time and boost efficiency.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Maria D.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

all in one marketing platforms

Likeliness to Recommend

8 /10

What differentiates Zoho Marketing Plus from other similar products?

Simply comprehensive and clear solution for marketing and CRM.

What is your favorite aspect of this product?

It's user-friendly interface, the availability of free CRM and it's powerful automated capabilities that streamline various business process. it all in one platform that allows seamless integration with marketing and sales.

What do you dislike most about this product?

Difficult in setting

What recommendations would you give to someone considering this product?

Easier to use, more user-friendly, great integration include.

Pros

Trustworthy
Caring
Respectful
Generous Negotitation

Yash K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Zoho Marketing Plus: Great Features, Needs More AI

Likeliness to Recommend

9 /10

What differentiates Zoho Marketing Plus from other similar products?

Zoho Marketing Plus stands out with its all-in-one approach, integrating email marketing, social media, automation, webinars, and analytics into a single platform. Unlike competitors like HubSpot or Salesforce, it offers affordable pricing with deep Zoho ecosystem integration. It excels in team collaboration, built-in AI insights, and seamless CRM connectivity. However, it lacks advanced AI-powered automation, deep third-party integrations, and multi-touch attribution tracking, making it ideal for businesses already using Zoho but less flexible for others.

What is your favorite aspect of this product?

My favorite aspect of Zoho Marketing Plus is its all-in-one marketing automation that seamlessly integrates email, social media, webinars, and analytics in a single platform. The tight integration with Zoho CRM makes lead nurturing effortless, while its team collaboration tools enhance workflow efficiency. The affordable pricing compared to HubSpot or Salesforce is a huge plus. However, adding AI-driven content generation and advanced multi-channel attribution would make it even better!

What do you dislike most about this product?

What I dislike most about Zoho Marketing Plus is its limited third-party integrations and lack of advanced AI-driven automation. While it works seamlessly within the Zoho ecosystem, integrating with external platforms like Salesforce, Google Ads, or Shopify often requires extra work or third-party tools. Additionally, its analytics and attribution tracking could be more advanced, especially for businesses needing multi-touch attribution. A more intuitive UI and deeper automation capabilities would also improve the overall experience.

What recommendations would you give to someone considering this product?

If you're considering Zoho Marketing Plus, it's a great choice if you're already using Zoho CRM or other Zoho products, as the integration is seamless. It’s affordable and offers solid marketing automation, but be prepared for a learning curve. If you need advanced AI automation, deep third-party integrations, or multi-touch attribution, consider testing it against competitors like HubSpot or Salesforce. Start with a free trial, explore its automation features, and ensure it fits your business needs before committing.

Pros

Unique Features
Saves Time
Friendly Negotiation
Security Protects

Zoho Marketing Plus

What is Zoho Marketing Plus?

Company Details

Need Assistance?

Zoho Marketing Plus Ratings

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Zoho Marketing Plus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Also Featured in...

Marketing Platforms - Midmarket

Zoho Marketing Plus Reviews

Somya A.

Zoho Marketing Plus: A Unified, User-Friendly

Likeliness to Recommend

Pros

Maria D.

all in one marketing platforms

Likeliness to Recommend

Pros

Yash K.

Zoho Marketing Plus: Great Features, Needs More AI

Likeliness to Recommend

Pros

Feature Ratings

Marketing Operations Management

Marketing Asset Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Campaign Management

Community Marketing Management

Mobile Marketing Management

Social Media Marketing Management

Multi Channel Integration

Advanced Data Segmentation

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Availability and Quality of Training

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Product Strategy and Rate of Improvement

Business Value Created