Zoho

Zoho Marketing Plus

Composite Score

8.0 /10

CX Score

8.3 /10

13 Reviews Write a Review

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What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform for marketing teams. Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.

Company Details

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Zoho Marketing Plus Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Marketing Plus?

0% Negative

7% Neutral

93% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Feature Ratings

Average 87

Marketing Operations Management

Marketing Asset Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Campaign Management

Multi Channel Integration

Community Marketing Management

Mobile Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Vendor Capability Ratings

Average 87

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of Customization

Business Value Created

Also Featured in...

Marketing Platforms - Midmarket

Score 8.0

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Zoho Marketing Plus Reviews

Gerardo M.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2023

Enables unified marketing process management

Likeliness to Recommend

9 /10

What differentiates Zoho Marketing Plus from other similar products?

It is a tool that can measure the performance and scope of advertising campaigns, but at the same time allows inetrations in social networks to be a priority, it is a quick adaptation tool for marketing professionals but it improves operations throughout the company

What is your favorite aspect of this product?

I like it because it allows you to work with email databases, and work by sending campaigns or accounts by this means, which is more professional and is a direct way of obtaining data for campaigns with professionals and clients with greater accuracy, also this tool is quite safe and access is controlled

What do you dislike most about this product?

There are no capabilities that do not work in this tool, it is of great help and since it is a cloud-based tool, it is not necessary to complicate the operations in the systems

What recommendations would you give to someone considering this product?

A good solution to manage advertising campaigns and that allows to distribute them in a professional way

Pros

Reliable
Performance Enhancing
Efficient Service
Effective Service

ronald b.

Role: Finance
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Excellent tool that helps manage marketing activit

Likeliness to Recommend

9 /10

What differentiates Zoho Marketing Plus from other similar products?

This excellent marketing automation tool effectively helps to manage with the best results all marketing activities carried out through the different existing channels, thus generating the most potential customers possible, turning them into the best customers and retaining them. for longer, safely and comfortably, your data will be stored in the US data center

What is your favorite aspect of this product?

I like this tool for its different automation software functions, which helps us to attract many visitors to your website, to make different anonymous visitors that become great leads and in this way better that those leads become customers. loyal customers, gaining an understanding of the online behavior of your potential customers and making the best use of that information to create messages for them. I like it because you can create profiles for each visitor based on each browsing behavior and so in this wonderful way you can give and provide exactly what they need without any complications

What do you dislike most about this product?

Its functions are excellent for carrying out any marketing work. I do not dislike this automation tool at all, excellent for attracting high-potential clients and achieving the best results.

What recommendations would you give to someone considering this product?

I recommend this wonderful marketing automation tool, because you can create profiles for each visitor based on each browsing behavior and thus, in this way, you can give and provide exactly what customers need without any complications, and thus boost your business. reach your audience at the right time and ensure marketing effectiveness and much more, from better planning to successful marketing execution from a single platform

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Vicente C.

Role: Sales Marketing
Industry: Transportation
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

High-quality automation

Likeliness to Recommend

10 /10

What differentiates Zoho Marketing Plus from other similar products?

Unlike other tools, we ourselves can say that this tool is unique because Zoho platform offers a unique group of groups for companies that allows us to scale even more. Zoho's advertising automation tools have many capabilities that help manage sales, lead management, and ad promotion.

What is your favorite aspect of this product?

What I like the most about this tool is that it is the best for personalized email marketing campaigns, and the future of personalization is easy to use and fast.

What do you dislike most about this product?

Since we use this instrument ourselves, we have not found fault with this product, but I can say that this instrument is of exceptional quality for all of us.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend it is because Zoho Marketing Automation is the best marketing solution that helps to track and advance our daily activities and its properties are quite effective.

Pros

Continually Improving Product
Performance Enhancing
Trustworthy
Unique Features

Zoho Marketing Plus

What is Zoho Marketing Plus?

Company Details

Need Assistance?

Zoho Marketing Plus Ratings

90 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Zoho Marketing Plus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Community Marketing Management Branded customer communities

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Also Featured in...

Marketing Platforms - Midmarket

Zoho Marketing Plus Reviews

Gerardo M.

Enables unified marketing process management

Likeliness to Recommend

Pros

ronald b.

Excellent tool that helps manage marketing activit

Likeliness to Recommend

Pros

Vicente C.

High-quality automation

Likeliness to Recommend

Pros

Feature Ratings

Marketing Operations Management

Marketing Asset Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Campaign Management

Multi Channel Integration

Community Marketing Management

Mobile Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Ease of Customization

Business Value Created