
What is Zoho Marketing Plus?
Zoho Marketing Plus is a unified marketing platform for marketing teams. Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Marketing Plus?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Advanced Campaign Management
Marketing Workflow Management
Email Marketing Automation
Multi Channel Integration
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Business Value Created
Zoho Marketing Plus Reviews

ronald b.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Mar 2023
Excellent tool that helps manage marketing activit
Likeliness to Recommend
What differentiates Zoho Marketing Plus from other similar products?
This excellent marketing automation tool effectively helps to manage with the best results all marketing activities carried out through the different existing channels, thus generating the most potential customers possible, turning them into the best customers and retaining them. for longer, safely and comfortably, your data will be stored in the US data center
What is your favorite aspect of this product?
I like this tool for its different automation software functions, which helps us to attract many visitors to your website, to make different anonymous visitors that become great leads and in this way better that those leads become customers. loyal customers, gaining an understanding of the online behavior of your potential customers and making the best use of that information to create messages for them. I like it because you can create profiles for each visitor based on each browsing behavior and so in this wonderful way you can give and provide exactly what they need without any complications
What do you dislike most about this product?
Its functions are excellent for carrying out any marketing work. I do not dislike this automation tool at all, excellent for attracting high-potential clients and achieving the best results.
What recommendations would you give to someone considering this product?
I recommend this wonderful marketing automation tool, because you can create profiles for each visitor based on each browsing behavior and thus, in this way, you can give and provide exactly what customers need without any complications, and thus boost your business. reach your audience at the right time and ensure marketing effectiveness and much more, from better planning to successful marketing execution from a single platform
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.

Vicente C.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Mar 2023
High-quality automation
Likeliness to Recommend
What differentiates Zoho Marketing Plus from other similar products?
Unlike other tools, we ourselves can say that this tool is unique because Zoho platform offers a unique group of groups for companies that allows us to scale even more. Zoho's advertising automation tools have many capabilities that help manage sales, lead management, and ad promotion.
What is your favorite aspect of this product?
What I like the most about this tool is that it is the best for personalized email marketing campaigns, and the future of personalization is easy to use and fast.
What do you dislike most about this product?
Since we use this instrument ourselves, we have not found fault with this product, but I can say that this instrument is of exceptional quality for all of us.
What recommendations would you give to someone considering this product?
One of the reasons why we can recommend it is because Zoho Marketing Automation is the best marketing solution that helps to track and advance our daily activities and its properties are quite effective.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
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Yash K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2025
Zoho Marketing Plus: Great Features, Needs More AI
Likeliness to Recommend
What differentiates Zoho Marketing Plus from other similar products?
Zoho Marketing Plus stands out with its all-in-one approach, integrating email marketing, social media, automation, webinars, and analytics into a single platform. Unlike competitors like HubSpot or Salesforce, it offers affordable pricing with deep Zoho ecosystem integration. It excels in team collaboration, built-in AI insights, and seamless CRM connectivity. However, it lacks advanced AI-powered automation, deep third-party integrations, and multi-touch attribution tracking, making it ideal for businesses already using Zoho but less flexible for others.
What is your favorite aspect of this product?
My favorite aspect of Zoho Marketing Plus is its all-in-one marketing automation that seamlessly integrates email, social media, webinars, and analytics in a single platform. The tight integration with Zoho CRM makes lead nurturing effortless, while its team collaboration tools enhance workflow efficiency. The affordable pricing compared to HubSpot or Salesforce is a huge plus. However, adding AI-driven content generation and advanced multi-channel attribution would make it even better!
What do you dislike most about this product?
What I dislike most about Zoho Marketing Plus is its limited third-party integrations and lack of advanced AI-driven automation. While it works seamlessly within the Zoho ecosystem, integrating with external platforms like Salesforce, Google Ads, or Shopify often requires extra work or third-party tools. Additionally, its analytics and attribution tracking could be more advanced, especially for businesses needing multi-touch attribution. A more intuitive UI and deeper automation capabilities would also improve the overall experience.
What recommendations would you give to someone considering this product?
If you're considering Zoho Marketing Plus, it's a great choice if you're already using Zoho CRM or other Zoho products, as the integration is seamless. It’s affordable and offers solid marketing automation, but be prepared for a learning curve. If you need advanced AI automation, deep third-party integrations, or multi-touch attribution, consider testing it against competitors like HubSpot or Salesforce. Start with a free trial, explore its automation features, and ensure it fits your business needs before committing.
Pros
- Unique Features
- Saves Time
- Friendly Negotiation
- Security Protects
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