Zoho Social

What differentiates Zoho Social from other similar products?

Zoho Social allows me to set up unlimited searches that continuously scan various platforms, including Twitter, Facebook, Instagram, YouTube, blogs, forums, review sites, and news outlets, for relevant keywords and hashtags. For instance, I have searches set up for our brand name, top products, competitors, and industry terms such as marketing automation. Zoho Social analyzes this data to reveal important details and emerging patterns. Their AI-powered image recognition extracts visual content from video and image file posts for text analysis.

What is your favorite aspect of this product?

The dashboard displays conversation volumes over time, top authors and sites driving discussions, share of voice, sentiment breakdowns, and more. With just a few clicks, the view can be refined based on target customers by segmenting the data by location, gender, followers, or other attributes. These insights help me identify influencers who are creating buzz around topics that are significant to our audience. By engaging with these influencers through personalized outreach and content sharing, I can tap into their networks to increase brand awareness and credibility.

What do you dislike most about this product?

Although its AI has improved, I occasionally notice inaccurate message tagging that can slightly affect sentiment and topic tracking. Continued tuning of linguistic and contextual tagging can reduce these issues.

What recommendations would you give to someone considering this product?

I highly recommend exploring Zoho Social for any B2C brand struggling to engage with today's fragmented social conversations. Monitoring customer sentiment levels also allows me to advocate for areas of the company that require improvement. I recently noticed increasing frustration with our support response times and was able to work cross-functionally to address this issue. The unified dashboard provides an efficient command center for listening, analyzing, engaging, and reporting on social media data.

What differentiates Zoho Social from other similar products?

Zoho Social has an AI-based image recognition capability that automatically tags images with contextual keywords to optimize visual content. This capability also powers enhanced filtering, recommendations, and the discovery of relevant images for social posts. Zoho Social facilitates more visually engaging social strategies with its central strengths, including cross-channel posting. This feature allows for the scheduling of unlimited social updates personalized for each platform and audience.

What is your favorite aspect of this product?

Zoho Social empowers us to promote events, share company updates, distribute relevant articles, and engage followers. Teams can collaborate seamlessly with file sharing, task assignment, integrated chat, and more. Custom integration is further enabled through public API access. Custom approval flows allow for efficient content governance. Engagement analytics provide deep visibility into follower growth, impressions, reach, clicks, shares, and overall audience sentiment across posts and channels. Competitor tracking is also available.

What do you dislike most about this product?

Zoho Social provides robust analytics, but some data scientists may desire even deeper statistical capabilities. Additionally, the tool exclusively focuses on social media management rather than being an integrated marketing platform. However, for the specialized needs of social media, Zoho Social is more than capable.

What recommendations would you give to someone considering this product?

Zoho Social provides software with the right tools to extend your social reach and connect with developer communities. The platform enables the organization of social posting workflows and optimization based on audience analytics. Boost your social presence with Zoho Social.

What differentiates Zoho Social from other similar products?

It's our go-to place for all things social media. They strive to offer unique publishing options, which is great because they are a one-stop shop. For better brand management and social media exposure, Zoho Social can come in handy. If you want to know how your audience is feeling, you can use their analytics tool to refine your communication tactics.

What is your favorite aspect of this product?

I can easily post to numerous accounts simultaneously and scheduling is available to ensure consistency. I can post more frequently because Zoho allows me to consolidate all my social media profiles into one.

What do you dislike most about this product?

Zoho Social's limited options for report customization is an area that may need some improvement. The data offered is complete, however, we could benefit from more report customization options to be able to delve deeper and make better social media strategy decisions.

What recommendations would you give to someone considering this product?

Thanks to its intuitive design, the platform is suitable for users with different levels of experience. We were able to quickly learn how to use the interface and incorporate its capabilities into our workflow because of how easy it is to navigate.