Ada Customer Reviews 2025 | SoftwareReviews

Ada

Composite Score

7.7 /10

CX Score

7.8 /10

38 Reviews Write a Review

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What is Ada?

Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Company Details

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Awards & Recognition

Ada won the following awards in the Chatbots category

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1 Top Rated Capabilities

0 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2021 Data Quadrant Gold Medalist

2021

Ada Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ada.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

95 Plan to Renew

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ada?

6% Negative

6% Neutral

88% Positive

Pros

Helps Innovate
Respectful
Efficient Service
Caring

Feature Ratings

Average 78

Integration With CRM

Application Programming Interface

Scheduled Availability

Workflow Processing

Personalized Service

Multi-channel

Learning and Adaptability

Knowledgebase

Translation

Natural Language Processing

Leads Generation

Vendor Capability Ratings

Average 80

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Also Featured in...

Conversational AI

Score 7.9

View Ada in this category (opens in a new tab)

Ada Screenshots

Ada Downloads

Ada's Digital Brochure

Guide to interviewing AI Agents

The generative AI toolkit for customer service leaders

Conversational AI: Build vs Buy

Ada Videos

Ada Reviews

Anne W.

Role: Operations
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2021

Easy to use and great for beginners in A.I.

Likeliness to Recommend

9 /10

What differentiates Ada from other similar products?

Very easy to use, there is also an academy to learn how to use the product

What is your favorite aspect of this product?

It's great that you can add variables to the bot to surface answers depending on what website the client is from, what type of user, or what type of device they're using.

What do you dislike most about this product?

I would like to be able to see a list of variables from our APIs, right now you have to memorize them or keep a list on locally.

What recommendations would you give to someone considering this product?

If you aren't tech savvy and have never used a chatbot this is a software that's easy to use and format. The support for this products is great, and it's actually really fun programming the answers and questions if you are interested in A.I.

Pros

Trustworthy
Respectful
Client Friendly Policies
Fair

Ben S.

Role: C-Level
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2021

Ada is simply the best option for a great chatbot

Likeliness to Recommend

10 /10

What differentiates Ada from other similar products?

Overall quality and reputation

What is your favorite aspect of this product?

Ada Glass For Zendesk

What do you dislike most about this product?

Building the answer blocks

What recommendations would you give to someone considering this product?

Buy Ada! Don’t waste time on less expensive options. You’ll regret it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Marcelo ".

Role: Operations
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Very easy to use and awesome support!

Likeliness to Recommend

10 /10

What differentiates Ada from other similar products?

I'd say that the main difference is the very intuitive and easy to use interface.

What is your favorite aspect of this product?

The level of adaptability of the features. We were able to develop creative solutions by using features in a slightly different way, considering the most common use.

What do you dislike most about this product?

The only thing it lacks is a separation between homologation and production, so we could test before launching. You can definitely make do without it, though.

What recommendations would you give to someone considering this product?

Be open minded! You might be able to use Ada for much more than you planned. There's a lot of value to be gained!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ada

What is Ada?

Company Details

Need Assistance?

Awards & Recognition

2021 Data Quadrant Gold Medalist

Ada Ratings

85 Likeliness to Recommend

95 Plan to Renew

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Ada?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Integration With CRM The chatbot’s integration with the organization’s CRM would allow for customer information to be queried, once the customer’s identity has been verified.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Multi-channel Supports live chat, mobile app, powerbot and messenger

Learning and Adaptability The chatbot should have the ability to learn the characteristics of the human with whom it is interacting. This can include speech nuances.

Knowledgebase Allows users to create knowledgebase articles, metadata tags, creation data and author's name

Translation Supports automatic translate to multiple languages.

Natural Language Processing Allows chatbot to “understand” voice/text inputs relayed by a human in conversational vernacular, and be able to process & relay feedback in natural speech.

Leads Generation The chatbot can take its interaction as input as a possible new sales lead, for follow-up by an organization’s business development office.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Conversational AI

Ada Screenshots

Overview

Onboard

Onboard

Measure

Coach

Scale

Ada Downloads

Ada's Digital Brochure

Guide to interviewing AI Agents

The generative AI toolkit for customer service leaders

Conversational AI: Build vs Buy

Ada Videos

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Wealthsimple innovates in customer service with Ada’s AI Agent

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Ada’s Reasoning Engine: The brain of your AI Agent

Ada Reviews

Anne W.

Easy to use and great for beginners in A.I.

Likeliness to Recommend

Pros

Ben S.

Ada is simply the best option for a great chatbot

Likeliness to Recommend

Pros

Marcelo ".

Very easy to use and awesome support!

Likeliness to Recommend

Pros

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Feature Ratings

Integration With CRM

Application Programming Interface

Scheduled Availability

Workflow Processing

Personalized Service

Multi-channel

Learning and Adaptability

Knowledgebase

Translation

Natural Language Processing

Leads Generation

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Breadth of Features

Ease of Data Integration