Ada Logo Award Winner Product Badge
Ada Logo Award Winner Product Badge
Ada

Ada

Composite Score
7.9 /10
CX Score
8.4 /10
Category
Ada
7.9 /10

What is Ada?

Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

Company Details


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Awards & Recognition

Ada won the following awards in the Conversational AI category

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Ada Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ada.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

5
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ada?

6% Negative
7% Neutral
87% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 80

Personalized Service

88

Other Integrations

84

Workflow Processing

82

Artificial Intelligence Engine

81

Learning and Adaptability

80

Leads Generation

78

Intent Extraction

75

Natural Language Processing

74

Vendor Capability Ratings

Average 85

Ease of Implementation

90

Availability and Quality of Training

89

Vendor Support

87

Business Value Created

87

Quality of Features

86

Usability and Intuitiveness

85

Product Strategy and Rate of Improvement

84

Ease of Customization

83

Ease of IT Administration

83

Breadth of Features

78

Ease of Data Integration

78

Ada Reviews

Bhupendra S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2025

Easy to use, but limited advanced features.

Likeliness to Recommend

8 /10

What differentiates Ada from other similar products?

Ada is different because it’s super easy to build chatbots without any coding, and it connects well with other platforms to offer personalized support.

What is your favorite aspect of this product?

My favorite part of Ada is how easy it is to create and manage chatbots without needing any technical skills, making it accessible to everyone.

What do you dislike most about this product?

Ada is that while it’s easy to use, some advanced features and customizations may be limited unless you upgrade to a higher plan.

What recommendations would you give to someone considering this product?

If you’re considering Ada, I’d recommend it for businesses looking for an easy-to-use chatbot solution without needing coding skills. Just keep in mind that advanced features may come with a higher cost, so check if the pricing fits your needs.

Pros

  • Performance Enhancing
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Kelsa H.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

great product, solid platform and set up,

Likeliness to Recommend

8 /10

What differentiates Ada from other similar products?

What sets ADA apart is their agility and adaptability. They are relentlessly solution oriented and hands-on. They will return to the drawing board as many times as needed in order to meet the goal. Thier out f the box solution sets you up for success as its relatively intuitive to set up and are well integrated with very popular crm e.g. Zendesk.

What is your favorite aspect of this product?

My favorite aspect would be the integration of generative ai within the platform configuration itself. Whiles typically the bot's manager may have had to curate content off on their own, theyve strategically integration gen ai to help with content creation and variation within the platform itself.

What do you dislike most about this product?

The lack of ability to export content only from the platform. If you're trying to get a birds eye view of your content, its set up and mapping - it will be challenging unless you are pretty intimate with the setup and the platform itself.

What recommendations would you give to someone considering this product?

This product scores pretty high as a SaaS. The one thing i would recommend is to have a cache of all documents and topics and an operation of how they will be updated regularly in order to really win. Solidify your strategy, spell out to the T what you want your BOT to target ie: sales, generate leads, answer these 20 questions about these 10 topics very very efficiently, escalate xyz queries directly to technician, don't pass to agent - really map this out --> mapped to your company's goals in order to have it executed in the bot and truly reap value for the buck and real RIO. From there, continue to make incremental small improvements.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Gourav S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

Best and try once and see the difference

Likeliness to Recommend

9 /10

What differentiates Ada from other similar products?

Its unique features

What is your favorite aspect of this product?

Unique and safety features

What do you dislike most about this product?

Nothing all good

What recommendations would you give to someone considering this product?

Try once and check if suits your requirements

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Efficient Service

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