
What is Ada?
Ada is an AI customer service automation platform on a mission to make customer service extraordinary for everyone. Ada envisions a world where every customer interaction is resolved by AI, and makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages — with the least amount of effort. Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Meta, Verizon, AirAsia, YETI, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
95 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ada?
Pros
- Helps Innovate
- Respectful
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Integration With CRM
Application Programming Interface
Scheduled Availability
Workflow Processing
Personalized Service
Multi-channel
Learning and Adaptability
Knowledgebase
Translation
Natural Language Processing
Leads Generation
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Breadth of Features
Ease of Data Integration
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Ada Reviews
Kirubi K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Better Collaboration With Ada
Likeliness to Recommend
What differentiates Ada from other similar products?
Unlike other products that offers or supports basic conversations, Ada is all about custom conversations to offers customers better experience.
What is your favorite aspect of this product?
I like that using Ada is easy and that it supports custom conversations Customizing the software as well as managing it is easy It is affordable and comes with multiple features.
What do you dislike most about this product?
No major issues. Ada has been working perfectly ever since deployment.
What recommendations would you give to someone considering this product?
Ada is the perfect tool as a virtual assistant. It offers all the features any business would need and takes conversations to a whole new level thanks to customization options.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.

Shrinivas K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Machine Interaction
Likeliness to Recommend
What differentiates Ada from other similar products?
Ada has enabled a way for organizations to reduce workload on customer support teams by using Ada to create virtual robots which can interact and help their customer
What is your favorite aspect of this product?
Once the FAQs and knowledge base is determined Ada uses smart algorithms and starts to generate automatic responses based on the available data
What do you dislike most about this product?
At times Ada starts giving out generic responses for few queries and there is not much flexibility to override these responses
What recommendations would you give to someone considering this product?
A must have tool the reduce the burden on the support staff and also reduce the item taken for the customers to get responses for their queries
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
- Role: Public Sector
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Good idea, but expensive and doesn't learn quickly
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Under Delivered
- Less Effective Service
- Less Generous
Please tell us why you think this review should be flagged.
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