Adobe Systems

Adobe Analytics

Composite Score

8.9 /10

CX Score

9.3 /10

117 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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3 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

4% Negative

3% Neutral

93% Positive

Pros

Efficient Service
Respectful
Helps Innovate
Enables Productivity

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

Social Media Analytics

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

Search Engine Optimization

API Framework

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.6

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Aviral G.

Role: Vendor Management
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Best Analytics tool for deeper insights

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Only Adobe lets you mix, match and analyse data from anywhere in the customer journey.

What is your favorite aspect of this product?

It helps you combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience.

What do you dislike most about this product?

Support services are not that much efficient that is expected.

What recommendations would you give to someone considering this product?

it is helpful for locating the best sources of targeted traffic and for optimizing overall marketing activity.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Lisa C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Best Business Intelligence System

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

The most important aspect of Adobe Analytics is the flexibility with which it may be integrated. Adobe Launch may be used as much or as little as your circumstances allow, with plenty of flexibility to adapt to a wide range of complex settings.

What is your favorite aspect of this product?

Adobe Analytics Cloud is the enterprise's best intelligence system. It assists the venture to go from insights to action in real-time by incorporating the audience as the enterprise's intelligence system. It allows data to be shared across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to record, aggregate, rationalize, and comprehend massive volumes of diverse data.

What do you dislike most about this product?

The integration phase was one of the most difficult for us and you need to accept advice from an agency very carefully. It must also be designed for mobile app analytics because there may be issues with page-based application analytics. You may also want Excel Adobe Report Builder for more complex segmentation.

What recommendations would you give to someone considering this product?

I love Adobe Analytics and would unquestionably suggest it for the appropriate use cases. The 'blank sheet' approach of integration might be intimidating at first, but with appropriate planning, technical understanding, and perseverance, it can become one of the most powerful tools in a data suite.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Vinicius D.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2022

A valuable tool for making decisions

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Fast data processing, which allows you to produce information in real time.

What is your favorite aspect of this product?

It is possible to identify from the first to the last customer interaction, this capability allows you to map the user's entire trajectory, helping to identify behavior patterns and the understanding of the sales cycle that customers go through during the digital experience.

What do you dislike most about this product?

As it matches what I need, I have no suggestions.

What recommendations would you give to someone considering this product?

A valuable tool in data intelligence, it provides accurate analysis of performance indicators by monitoring the interactions that the user performs during the digital experience, whether via desktop or mobile. The reports provided are fundamental for making decisions and directing marketing strategies.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

99 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Aviral G.

Best Analytics tool for deeper insights

Likeliness to Recommend

Pros

Lisa C.

Best Business Intelligence System

Likeliness to Recommend

Pros

Vinicius D.

A valuable tool for making decisions

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

Social Media Analytics

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

Search Engine Optimization

API Framework

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration