Adobe Analytics Logo
Adobe Analytics Logo
Adobe Systems

Adobe Analytics

Composite Score
8.2 /10
CX Score
8.5 /10
Adobe Analytics
8.2 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

2% Negative
7% Neutral
91% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Continually Improving Product
  • Helps Innovate

Feature Ratings

Average 86

Cross Channel Attribution Analysis

88

Customer Journey Modelling

88

Audience Demographics

87

Data Visualization

87

API Framework

87

Real Time Workflow Automation

86

Anomaly Detection

86

Conversion Analysis

85

Audience Segmentation

85

Predictive Analytics

82

Metadata Management

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Ease of Customization

86

Breadth of Features

85

Business Value Created

85

Vendor Support

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Ease of Implementation

81

Product Strategy and Rate of Improvement

80

Ease of IT Administration

80

Availability and Quality of Training

78

Adobe Analytics Reviews

Shubham S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Best Tool For Website Analytics

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

As per my experience, the key differentiator is the advanced level data modelling capabilities helping with in-depth customer journey analysis, segments can customized along with integration with multiple channels. Adobe Analytics stands out in terms of these key capabilities.

What is your favorite aspect of this product?

I like how Adobe Analytics is capable of creating advanced segments helping create dynamic user segments. This truly helps with understanding and analyzing specific user behavior for better optimization.

What do you dislike most about this product?

The only aspect is initial understanding and learning of the platform can be complex and challenging, this can be an issue for the new users specifically to understand the breadth of features and overall functionality. Large data sets does impact the tool performance sometimes and can make it slow.

What recommendations would you give to someone considering this product?

I highly recommend Adobe Analytics for organizations looking for a superior website analytics platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Shreya P.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Fantastic product

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

The sophisticated segmentation and customization features of Adobe Analytics set it apart from competing analytics platforms, enabling users to construct extremely targeted audience groups based on a variety of data factors. It is perfect for companies with intricate data ecosystems as it is excellent at managing large-scale, enterprise-level data.

What is your favorite aspect of this product?

One of my favorite things about Adobe Analytics is how good it is at segmenting data. Users of the platform may establish unique, extremely specific audience groups, which helps businesses evaluate user behavior precisely.

What do you dislike most about this product?

The setup and integration process with other systems can sometimes be challenging

What recommendations would you give to someone considering this product?

Adobe Analytics excels in enterprise-level data analysis and segmentation, so ensure these align with your business objectives.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Dhruv V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Loved the product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

More user friendly and easy implementation

What is your favorite aspect of this product?

I love the user experience and the easy to start approach

What do you dislike most about this product?

there is nothing to dislike such a great product

What recommendations would you give to someone considering this product?

recommend this to everyone who relies on SAP earlier.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

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