Adobe Systems

Adobe Analytics

Composite Score

8.2 /10

CX Score

8.5 /10

49 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

2024

4 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

2 Top Rated Capabilities

5 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

2% Negative

7% Neutral

91% Positive

Pros

Respectful
Performance Enhancing
Continually Improving Product
Helps Innovate

Feature Ratings

Average 86

Cross Channel Attribution Analysis

Customer Journey Modelling

Audience Demographics

Data Visualization

API Framework

Real Time Workflow Automation

Anomaly Detection

Conversion Analysis

Audience Segmentation

Predictive Analytics

Metadata Management

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Customization

Breadth of Features

Business Value Created

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Product Analytics

Score 8.6

View Adobe Analytics in this category (opens in a new tab)

Website Analytics

Score 8.5

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Shubham S.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Best Tool For Website Analytics

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

As per my experience, the key differentiator is the advanced level data modelling capabilities helping with in-depth customer journey analysis, segments can customized along with integration with multiple channels. Adobe Analytics stands out in terms of these key capabilities.

What is your favorite aspect of this product?

I like how Adobe Analytics is capable of creating advanced segments helping create dynamic user segments. This truly helps with understanding and analyzing specific user behavior for better optimization.

What do you dislike most about this product?

The only aspect is initial understanding and learning of the platform can be complex and challenging, this can be an issue for the new users specifically to understand the breadth of features and overall functionality. Large data sets does impact the tool performance sometimes and can make it slow.

What recommendations would you give to someone considering this product?

I highly recommend Adobe Analytics for organizations looking for a superior website analytics platform.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Shreya P.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Fantastic product

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

The sophisticated segmentation and customization features of Adobe Analytics set it apart from competing analytics platforms, enabling users to construct extremely targeted audience groups based on a variety of data factors. It is perfect for companies with intricate data ecosystems as it is excellent at managing large-scale, enterprise-level data.

What is your favorite aspect of this product?

One of my favorite things about Adobe Analytics is how good it is at segmenting data. Users of the platform may establish unique, extremely specific audience groups, which helps businesses evaluate user behavior precisely.

What do you dislike most about this product?

The setup and integration process with other systems can sometimes be challenging

What recommendations would you give to someone considering this product?

Adobe Analytics excels in enterprise-level data analysis and segmentation, so ensure these align with your business objectives.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Dhruv V.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Loved the product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

More user friendly and easy implementation

What is your favorite aspect of this product?

I love the user experience and the easy to start approach

What do you dislike most about this product?

there is nothing to dislike such a great product

What recommendations would you give to someone considering this product?

recommend this to everyone who relies on SAP earlier.

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Product Analytics

Website Analytics

Voice of the Customer

Adobe Analytics Reviews

Shubham S.

Best Tool For Website Analytics

Likeliness to Recommend

Pros

Shreya P.

Fantastic product

Likeliness to Recommend

Pros

Dhruv V.

Loved the product

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Cross Channel Attribution Analysis

Customer Journey Modelling

Audience Demographics

Data Visualization

API Framework

Real Time Workflow Automation

Anomaly Detection

Conversion Analysis

Audience Segmentation

Predictive Analytics

Metadata Management

Vendor Capability Ratings

Quality of Features

Ease of Customization

Breadth of Features

Business Value Created

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training