

What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Performance Enhancing
- Continually Improving Product
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Cross Channel Attribution Analysis
Customer Journey Modelling
Audience Demographics
Data Visualization
API Framework
Real Time Workflow Automation
Anomaly Detection
Conversion Analysis
Audience Segmentation
Predictive Analytics
Metadata Management
Vendor Capability Ratings
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews

Shubham S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Feb 2025
Best Tool For Website Analytics
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
As per my experience, the key differentiator is the advanced level data modelling capabilities helping with in-depth customer journey analysis, segments can customized along with integration with multiple channels. Adobe Analytics stands out in terms of these key capabilities.
What is your favorite aspect of this product?
I like how Adobe Analytics is capable of creating advanced segments helping create dynamic user segments. This truly helps with understanding and analyzing specific user behavior for better optimization.
What do you dislike most about this product?
The only aspect is initial understanding and learning of the platform can be complex and challenging, this can be an issue for the new users specifically to understand the breadth of features and overall functionality. Large data sets does impact the tool performance sometimes and can make it slow.
What recommendations would you give to someone considering this product?
I highly recommend Adobe Analytics for organizations looking for a superior website analytics platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Shreya P.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2024
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The sophisticated segmentation and customization features of Adobe Analytics set it apart from competing analytics platforms, enabling users to construct extremely targeted audience groups based on a variety of data factors. It is perfect for companies with intricate data ecosystems as it is excellent at managing large-scale, enterprise-level data.
What is your favorite aspect of this product?
One of my favorite things about Adobe Analytics is how good it is at segmenting data. Users of the platform may establish unique, extremely specific audience groups, which helps businesses evaluate user behavior precisely.
What do you dislike most about this product?
The setup and integration process with other systems can sometimes be challenging
What recommendations would you give to someone considering this product?
Adobe Analytics excels in enterprise-level data analysis and segmentation, so ensure these align with your business objectives.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2024
Loved the product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
More user friendly and easy implementation
What is your favorite aspect of this product?
I love the user experience and the easy to start approach
What do you dislike most about this product?
there is nothing to dislike such a great product
What recommendations would you give to someone considering this product?
recommend this to everyone who relies on SAP earlier.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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