What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Device and Browser Analytics
Social Media Analytics
Customer Value Analysis
Customer Journey Modelling
Audience Demographics
Conversion Analysis
Paid Search Integration
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Adobe Analytics Reviews
Emma B.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted Nov 2021
It's an SEO evaluation for our service website
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It is simple to use, in my opinion, because you may design your own dimensions and indicators. You may generate the data you want to see by planning ahead of time the events and goals you want to evaluate independently. Because you may easily mix measurements and indicators, you can investigate with some freedom. This is the next suggested tool after Google Analytics. It enables for a more in-depth examination when utilized in conjunction with Google Analytics.
What is your favorite aspect of this product?
It is possible to exhibit a series of motions such as real-time, users, customer acquisition, activities, and conversions.The tool, in particular, may be used in place of other Adobe and third-party products since the reporting function can be altered independently and has been strong since the free analytics tool that assisted in the production of audience-pleasing reports. As a result, it is a useful tool for further in-depth study. Even though the KPIs are addressed in periodic meetings, once the format is chosen, the needed data comes at any time, which is convenient.
What do you dislike most about this product?
For a newcomer, the user interface is difficult to understand and takes some time to get used to. I suppose there is a substantial upfront charge. As a result, I feel it is difficult to rely solely on large-scale sites.
What recommendations would you give to someone considering this product?
Examine the process that leads to conversion. Hypotheses may be evaluated to some extent, such as where on the site the reason for the recall is due to ad effectiveness assessment. Furthermore, work may be done in Adobe Analytics without the need to install a separate email newsletter or ad effectiveness monitoring system. The website analysis is important for creating monthly numerical reports and analyzing user behavior. You may check the current condition of the site by selecting the index you want to see ahead of time and exporting the table on a regular basis.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Easy and best for analysing data.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It's incredibly user-friendly, and even if you've never used the tool before, you'll be able to pick it up quickly since it's so intuitive. I appreciate how metrics, dimensions, and other attributes are already specified, which saves us time when creating definitions.
What is your favorite aspect of this product?
Adobe Analytics is a sophisticated corporate solution for managing huge amounts of data. It includes a number of useful features such as channel and marketing analytics, as well as predictive analytics. All of these functions are quite strong.
What do you dislike most about this product?
The software might be costly for small firms, and using it for a beginner could be challenging due to the high learning curve.
What recommendations would you give to someone considering this product?
Based on Advanced Reports, Adobe Analytics allows you to measure visitor sources, landing page performance, and tool engagement. Revenue tracking can also be used to track e-commerce conversion rates if Adobe Analytics is effectively implemented.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Muthua G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Great Features at a Great Cost
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe analytics offers features that makes it easy to get helpful insights that drives marketing campaigns. In addition, it easy to grow traffic website with Adobe Analytics
What is your favorite aspect of this product?
I like the ease of using and understand the insights from this software I like the ease of tracking traffic in real time I like that deploying and integrating this tool is easy
What do you dislike most about this product?
No issues with Adobe Analytics. It has been an amazing experience
What recommendations would you give to someone considering this product?
I recommend Adobe Analytics because it never disappoints when it comes to web analytics. It offers best features and comes at affordable cost
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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