


What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 95%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Social Media Analytics
Customer Value Analysis
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Adobe Analytics Reviews
- Role: Finance
- Industry: Banking
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2020
Excellent product!
Likeliness to Recommend
Pros
- Efficient Service
- Continually Improving Product
- Effective Service
- Respectful
Please tell us why you think this review should be flagged.
Nikhil J.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted May 2020
Fantastic product. Easy and go-to product.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Excellent visualization features. Easy to create and comprehend graphs. Self-managed.
What is your favorite aspect of this product?
Easy customization involved. Overall ROI is good.
What do you dislike most about this product?
None at this point in time.
What recommendations would you give to someone considering this product?
Excellent product, easy to use and learn. Get quick visualizations and insights.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Simmy C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted May 2020
Easy to use but lacks bells and whistles
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Ease of use, simplicity of metrics are both positives. I don’t believe the product is very differentiated vs competitors. There are newer smaller tech firms offering unique value Adobe doesn’t have.
What is your favorite aspect of this product?
Ease of use and reliability of the data, especially with the service and support backing the product in the event of issues
What do you dislike most about this product?
It’s a bit antiquated and not that innovative
What recommendations would you give to someone considering this product?
It’s worth it for the gold standard of reliabilitt
Pros
- Respectful
- Transparent
- Efficient Service
- Caring
Cons
- Slower Product Innovation
- Charges for Enhancements
Please tell us why you think this review should be flagged.
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