Adobe Analytics Logo Award Winner Product Badge
Adobe Analytics Logo Award Winner Product Badge
Adobe Systems

Adobe Analytics

Composite Score
8.5 /10
CX Score
8.9 /10
Adobe Analytics
8.5 /10

What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details


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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Device and Browser Analytics

87

Audience Segmentation

87

Data Visualization

85

Social Media Analytics

85

Customer Value Analysis

84

Audience Demographics

83

Customer Journey Modelling

83

Conversion Analysis

82

Paid Search Integration

81

API Framework

81

Search Engine Optimization

80

Vendor Capability Ratings

Average 83

Business Value Created

87

Ease of Customization

85

Quality of Features

85

Ease of Data Integration

84

Ease of Implementation

84

Breadth of Features

83

Usability and Intuitiveness

82

Availability and Quality of Training

82

Ease of IT Administration

80

Vendor Support

80

Product Strategy and Rate of Improvement

79

Adobe Analytics Reviews

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

It presents data visually in a flexible way.

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It tracks website visits, user interactions, and conversions in great detail. The platform's strength lies in its comprehensive reporting and data visualization tools. Unlike its competitors, Adobe Analytics empowers users to generate custom reports and dashboards, which provide a more personalized view of data. Adobe Analytics provides a nuanced understanding of user behavior, facilitating informed decision-making through comprehensive data analysis.

What is your favorite aspect of this product?

It allows users to make custom reports and dashboards that fit their business needs perfectly, which is extremely valuable. The data collected is comprehensive, leading to a nuanced understanding of user journeys that facilitates well-informed decision-making. Furthermore, the seamless integration with other Adobe products enhances its usefulness, creating a coherent analytics ecosystem.

What do you dislike most about this product?

To reach new heights and provide even more tailored insights to users, integrating machine learning for predictive analytics and expanding customization options for dashboards would be essential.

What recommendations would you give to someone considering this product?

Overall, Adobe Analytics is an excellent tool for professionals seeking profound insights into user behavior, offering unparalleled detail in user behavior data. Custom reports and dashboards are key for analyzing data and gaining valuable insights. This makes Adobe Analytics an essential tool for data analysis. Adobe Analytics integrates with other Adobe products, creating a comprehensive analytics platform. The option to customize reports and dashboards sets Adobe Analytics apart and grants incredible flexibility in data visualization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Emily S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic product

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.

What is your favorite aspect of this product?

: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights

What do you dislike most about this product?

: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.

What recommendations would you give to someone considering this product?

Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vipul C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

Great for detailed analytics

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

In comparison to Google analytics, Adobe analytics provide detailed analysis.

What is your favorite aspect of this product?

Custom evars and props which can be triggered on website activity.

What do you dislike most about this product?

Bad help section

What recommendations would you give to someone considering this product?

Good to have.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

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