


What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Data Visualization
Social Media Analytics
Customer Value Analysis
Audience Demographics
Customer Journey Modelling
Conversion Analysis
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Business Value Created
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Adobe Analytics Reviews

Akash A.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
This product is industry leader with best features
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics offers best analysis features across the range of other products
What is your favorite aspect of this product?
Data Analysis
What do you dislike most about this product?
Not Applicable
What recommendations would you give to someone considering this product?
Please check the fitment of the product in your organization before purchasing the same
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Justin B.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Aug 2023
Amazing for in-depth analysis of websites.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics enables the creation of extremely fine-grained segments based on a mix of parameters and data. It enables audience sharing with other Adobe products like Adobe Target and Adobe Experience Manager. It is regularly updated with new features like AI-powered predictive analytics and cross-device checks. It allows for flexible reporting. Adobe Analytics has many interesting offerings, but my favorite is the multi-touch attribution tools that track the consumer experience across many channels. It also provides relevant web analytics with thorough reports tailored to client’s needs and makes recommendations to improve campaigns.
What is your favorite aspect of this product?
Adobe Analytics provides strong and versatile reporting features, allowing users to slice and dice data to gather insights in a variety of ways. The platform offers real-time data tracking and reporting, allowing customers to respond to changes in their data as they occur. Adobe Analytics provides powerful visualization features, making it simple to produce engaging and informative reports and dashboards. The nicest thing about Adobe Analytics is that it provides a highly complete and in-depth examination of the data, as well as excellent interpretation. It translates every minor detail required for me to comprehend the data flow.
What do you dislike most about this product?
Adobe Analytics is a subscription-based tool, and the pricing is prohibitively expensive for enterprises with large websites or apps. Adobe Analytics does not work well with other platforms such as Google Analytics.
What recommendations would you give to someone considering this product?
Adobe Analytics provides a variety of insights that might help me maximize my marketing efforts. I utilize Adobe Analytics across various teams to assess consumer behavior on the website platform, discover defects and other difficulties customers are having, examine the outcomes of a/b and multivariate tests, and execute ad hoc analytics to answer business objectives. Because I have users with varying degrees of Adobe Analytics competence, I publish dashboards as reports in pdf formats so that they are readily available across all teams.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Katheline O.
- Role: Human Resources
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
A Game-Changer in Digital Marketing Insights
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics is different because it uses smart tools, tracks across channels, and works well with other Adobe products for better customer insights.
What is your favorite aspect of this product?
The best thing about Adobe Analytics is its smart AI tools that make it easy to understand and use complex data.
What do you dislike most about this product?
It can be hard for new users to learn and use all its advanced features.
What recommendations would you give to someone considering this product?
I would suggest them to use the training tools to learn how it works, and make sure your team can handle its advanced features.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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